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Open your door to the Chinese Tourist

If you are looking to grow your share of the international Chinese travel and tourism market, you're in the right place!


PUBLIC RELATIONS

Our Chinese team have excellent relationships with travel trade media, lifestyle press, Key Opinion Leaders, and travel and food bloggers in China. We will help you create regular newsworthy stories to keep your product front of mind to your Chinese customers…

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PRESS EVENTS AND PRODUCT LAUNCHES

Talk to us about our experience in creating memorable events and promotions for our customers across the world. These range from media dinners to product launches to shopping mall consumer events…

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TRAVEL TRADE REPRESENTATION

We will prepare a strategic travel trade plan for you, advising which agents and operators we would target on your behalf through our representation team. We will agree an annual marketing plan with…

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TOUR OPERATOR & AGENT TRAINING

In the last six months we have trained over 100 tour operators and agents for the Leeds City Region. Our training sessions are held at the offices of major Chinese tour operators and we have the relationships which allow us access to their valuable time…

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SOCIAL MEDIA & DIGITAL MARKETING

Social Media is incredibly important in China and you will need to consider how you are going to reach the millions of Chinese users of WeChat and Weibo. You also need to ensure your listings are correct and your reviews are positive on China’s highly influential social media review sites…

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RESEARCH

How much do you know about your Chinese customers? Do you know what they think about your product? Are you sure that what interests your western visitors will also delight your Chinese customers?

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TRANSLATION, COPYWRITING & CHINESE WEBSITES

With 618 million internet users in China, it is vital that your product is both easy to find and easily understood on the web. We employ professional translators, with a strong knowledge of the travel…

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TAILORED SALES MISSION

We offer tailor-made sales missions to Beijing or Shanghai which focus on tour operators and agents which have been pre-qualified to make sure that your product is relevant to them. You will visit them in their offices for meaningful one hour meetings…

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Latest From Blog
Are Chinese tourists the new adventurers?

30

Nov

Are Chinese tourists the new adventurers?

by Brighton Office in Adventure, China, outbound, Sport, travel

Chinese tourists are becoming more independent In 2017, it is predicted 135 million Chinese tourists will travel abroad, making China the world’s largest outbound travel market. This has the potential to increase to an estimated 234 million Chinese overseas travellers by 2020. However, an ever-widening gap between Chinese tourists travelling abroad in groups, who are likely to be first-time overseas travellers opting for the comfort...

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Our clients

  • LEP Leeds City Region Partnership Enterprise

Who we are

China Travel Outbound is a UK-based agency combining the skills and resources of specialist travel and tourism PR and marketing companies in China and the UK.

I couldn't ask for any more from China Travel Outbound. Vivienne was fantastic - I was the envy of all the other suppliers.

John Duncan, Business Development Manager - Visit and Conference Leeds