News and views on the Chinese tourism scene


10 reasons why Portuguese tourism brands should invest in the Chinese market outbound travel market

29

Oct 2017

10 reasons why Portuguese tourism brands should invest in the Chinese market outbound travel market

It’s the largest outbound travel market in the world 133 million Chinese travelled overseas in 2016 – a rise of 11.5% from 2015. And it’s still growing The number of outbound Chinese tourists is forecast to hit 220 million by 2020 and spend forecast to reach $US 255 billion by 2025 – twice that of the USA. It can only get bigger Only around 6%...

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Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

06

Oct 2017

Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and...

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Harnessing the power of Chinese celebrity for the city of Bristol

22

Sep 2017

Harnessing the power of Chinese celebrity for the city of Bristol

One of the most effective ways to influence Chinese consumers and to get them to actively engage with your tourism or travel brand is to embrace the power of celebrity. Chinese millennials love to know what celebrities are doing and saying, and follow them avidly via online media channels, WeChat and Weibo. Websites and other media platforms often work with celebrities or high profile bloggers...

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How to set up a WeChat business account for your tourism brand

28

Aug 2017

How to set up a WeChat business account for your tourism brand

For those new to the Chinese market, WeChat might seem confusing. However with many Western social media platforms being inaccessible in China, WeChat takes centre stage. If you’re asking what WeChat is, what you can do on it, how big it is, look no further. We’ve put together a little introductory guide to WeChat for you. WeChat explained WeChat is a mobile text and voice...

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Chinese-speaking Tourism Marketing Internship

14

Aug 2017

Chinese-speaking Tourism Marketing Internship

招贤纳士:旅游业公关公司招聘中文兼职实习生 工作地点:布赖顿市 China Travel Outbound is a PR, sales and marketing agency with offices in Brighton and Beijing. We help tourist attractions, destinations, hotels and restaurants promote themselves to the huge market of Chinese tourists who are now choosing to holiday in the UK, Europe and America. We’re looking for a fluent Mandarin speaker to intern with us! You will receive valuable experience in working...

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Get Ready for Golden Week

14

Aug 2017

Get Ready for Golden Week

Golden Week is one of the most important holidays in the Chinese calendar, a week-long holiday that happens annually at the beginning of October. Traditionally, the Chinese flock in their droves (589 million to be precise) throughout China via train and by car, visiting domestic tourism attractions such as Beijing’s Forbidden City which sold 166 tickets per minute during last year’s festivities. However, times are...

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Tourism Marketing Intern – 20 hours per week for 10 weeks

10

Aug 2017

Tourism Marketing Intern – 20 hours per week for 10 weeks

We’re hiring! Join a fast growing, award-winning international marketing agency based in Brighton China Travel Outbound is a PR, sales and marketing agency with offices in Brighton and Beijing. We help tourist attractions, destinations, hotels and restaurants promote themselves to the huge market of Chinese tourists who are now choosing to holiday in the UK, Europe and America. We’re looking for a recent graduate to...

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A Chinese mother and daughter sitting at a table, enjoying an evening meal at Bicester Hotel restaurant.

26

Jul 2017

Marketing your restaurant to Chinese tourists

In 2015, Chinese travellers spent a whopping £586 million in the UK with an average spend of £2,174 per person – that’s 3.5 times the average of the average tourist. And, according to Hotels.com, 59% of their budget goes on food and drink. Food and drink is an important consideration when selecting a holiday destination; the a top three consideration in fact. Furthermore, dining out in restaurants tops...

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Chinese media event for VisitBrighton

18

Jul 2017

Chinese media event for VisitBrighton

When we organise media events for our clients, our priority is to ensure that the events are memorable, enjoyable, informative and value for money. Instead of a presentation in a bland hotel room, we decided to take over a silversmith workshop in downtown Beijing for our latest event for our client, VisitBrighton. Our guests included journalists from digital and offline travel and lifestyle media, including sina.com,...

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A Chinese couple shopping in Guidlford High Street

06

Jul 2017

Is the rise of Chinese travel to the UK unstoppable?

It’s hardly a secret that Chinese tourists stay longer (twice as long) and spend more (3½ times more) than the average visitor to the UK. This long-staying, high-spending market is moving up every tourism provider’s priority list as the value of China’s growing outbound travel market – which already stood at 120 million in 2016 – becomes abundantly clear. Chinese tourism to the UK increased...

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