News and views on the Chinese tourism scene


Top 7 apps Chinese outbound tourists use overseas – Part 2: Discovery

20

May 2019

Top 7 apps Chinese outbound tourists use overseas – Part 2: Discovery

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

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London North Eastern Railway wins CTW Chinese Tourist Welcome Award

17

May 2019

London North Eastern Railway wins CTW Chinese Tourist Welcome Award

We are delighted that our clients and friends over at London North Eastern Railway (LNER) won a CTW Chinese Tourist Welcome Award at ITB China in Shanghai this week for their hard work in the China market. LNER was awarded the Bronze Welcome Award in the Marketing category. The award was presented by COTRI and the Ctrip Institute for Tourism Studies, and handed to LNER’s...

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Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

13

May 2019

Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

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Graduate Marketing Trainee Position :  Brighton

02

May 2019

Graduate Marketing Trainee Position : Brighton

China Travel Outbound is an international tourism marketing agency, based in Brighton. We specialise in helping our clients attract tourists from China, the largest travel market in the world. We are a fast-growing, entrepreneurial company with teams in Brighton and Beijing and our clients include VisitBrighton, Royal Museums Greenwich, Destination Bristol, English Heritage, City Cruises and London North Eastern Railway. We also represent a number of...

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Integrated Chinese trade and media campaign for London North Eastern Railway

08

Mar 2019

Integrated Chinese trade and media campaign for London North Eastern Railway

You may remember the incredibly talented KOL and illustrator, Liu Huan (pen name Queenio), from one of our articles last year about her trip to the UK. We were so impressed with her unique travel blogs which are brought to life by her vibrant illustrative style that we invited her to collaborate on a new campaign with London North Eastern Railway (LNER). The purpose of...

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Bon Voyage! Chinese tourists are setting sail

30

Jan 2019

Bon Voyage! Chinese tourists are setting sail

7 million Chinese tourists are estimated to be travelling abroad during the upcoming Chinese New Year, but who’s to say they will be travelling by plane? With the rapid growth of China’s FITs who seek fulfilling and authentic travel experiences, cruise trips are gradually becoming a popular way for Chinese tourists to see the big blue world. With China’s biggest holiday on the horizon, we...

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A Child’s Guide to Chinese New Year Traditions

21

Jan 2019

A Child’s Guide to Chinese New Year Traditions

China’s biggest holiday of the year, Chinese New Year (Monday 4th – Sunday 10th February) is just around the corner, and many Chinese tourists will take the week-long break as an opportunity to travel abroad with friends and family. According to Ctrip, over 400 million Chinese people will travel during the holiday, and 7 million of them will travel abroad. The OTA estimates that, during the...

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How do Chinese tourists choose their hotels?

14

Dec 2018

How do Chinese tourists choose their hotels?

145 million Chinese tourists travelled overseas last year, but how did they make their hotel or accommodation choices? The Chinese are quite cautious when selecting accommodation for their next overseas trip. Security is a top priority, and they also want to feel comfortable and welcomed in the accommodation they choose. Services like Mandarin staff, Chinese-language hotel information booklets and restaurant menus, and accepting Chinese payment...

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2019 Guide to Chinese National Holidays and Trade Shows

04

Dec 2018

2019 Guide to Chinese National Holidays and Trade Shows

2019 is shaping up to be another fantastic year for Chinese outbound tourism, but which are the key dates you need to know for next year’s diary? We’ve listed some of the most important dates in the Chinese calendar, including (in red) the public holidays. If you are promoting your travel brand in the China market, you can also find below a list of China’s...

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Key Findings from the Chinese Tourism Leaders’ Dinner 2018

16

Nov 2018

Key Findings from the Chinese Tourism Leaders’ Dinner 2018

During this year’s World Travel Market, we hosted our annual Chinese Tourism Leader’s Dinner in collaboration with Capela China, welcoming an audience of senior travel and tourism professionals representing UK attractions and tourist boards to discuss recent market trends and share success stories about their marketing in China. Guests included representatives from Gatwick Airport, Lake District China Forum, Marketing Manchester, London North Eastern Railway, English...

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