News and views on the Chinese tourism scene


What will the EU-China Tourism Year bring?

05

Jan 2018

What will the EU-China Tourism Year bring?

An exciting opportunity for European tour operators is on our doorstep. How should we prepare for Europe’s improved collaboration with the Chinese travel market? It’s finally here, and it’s about time There has been an Australia-China year of tourism, as well as a US-China year, but finally it is the turn of Europe. Are they just gimmicks, or do they make a real difference? In...

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A Guide to Chinese National Holidays in 2018

21

Dec 2017

A Guide to Chinese National Holidays in 2018

Are you wondering what are the key times of year to expect an influx of Chinese tourists? Here is our helpful guide to Chinese National Holiday dates in 2018:   Saturday 30th December to Monday 1st January – New Year Holiday Thursday 15th February to Wednesday 21st February – Chinese New Year Holiday/ Spring Festival  Thursday 8th March – International Women’s Day Thursday 5th April to 7th...

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Are Chinese tourists the new adventurers?

30

Nov 2017

Are Chinese tourists the new adventurers?

Chinese tourists are becoming more independent In 2017, it is predicted 135 million Chinese tourists will travel abroad, making China the world’s largest outbound travel market. This has the potential to increase to an estimated 234 million Chinese overseas travellers by 2020. However, an ever-widening gap between Chinese tourists travelling abroad in groups, who are likely to be first-time overseas travellers opting for the comfort...

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Quality has become more important than quantity to Chinese tourists visiting the UK

07

Nov 2017

Quality has become more important than quantity to Chinese tourists visiting the UK

For the growing number of Chinese FITs, quality and value for money has overtaken packed itineraries and cheap prices, according to Professor Dr. Wolfgang Arlt speaking at the inaugural Chinese Tourism Leaders’ Dinner. Professor Dr. Wolfgang Arlt went on to tell guests that the Chinese are looking for unique experiences that they cannot find in China: gazing at stars, breathing in fresh air, mushroom and...

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10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

29

Oct 2017

10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

It’s the largest outbound travel market in the world 133 million Chinese travelled overseas in 2016 – a rise of 11.5% from 2015. And it’s still growing The number of outbound Chinese tourists is forecast to hit 220 million by 2020 and spend forecast to reach $US 255 billion by 2025 – twice that of the USA. It can only get bigger Only around 6%...

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Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

06

Oct 2017

Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and...

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Harnessing the power of Chinese celebrity for the city of Bristol

22

Sep 2017

Harnessing the power of Chinese celebrity for the city of Bristol

One of the most effective ways to influence Chinese consumers and to get them to actively engage with your tourism or travel brand is to embrace the power of celebrity. Chinese millennials love to know what celebrities are doing and saying, and follow them avidly via online media channels, WeChat and Weibo. Websites and other media platforms often work with celebrities or high profile bloggers...

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How to set up a WeChat business account for your tourism brand

28

Aug 2017

How to set up a WeChat business account for your tourism brand

For those new to the Chinese market, WeChat might seem confusing. However with many Western social media platforms being inaccessible in China, WeChat takes centre stage. If you’re asking what WeChat is, what you can do on it, how big it is, look no further. We’ve put together a little introductory guide to WeChat for you. WeChat explained WeChat is a mobile text and voice...

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Chinese-speaking Tourism Marketing Internship

14

Aug 2017

Chinese-speaking Tourism Marketing Internship

招贤纳士:旅游业公关公司招聘中文兼职实习生 工作地点:布赖顿市 China Travel Outbound is a PR, sales and marketing agency with offices in Brighton and Beijing. We help tourist attractions, destinations, hotels and restaurants promote themselves to the huge market of Chinese tourists who are now choosing to holiday in the UK, Europe and America. We’re looking for a fluent Mandarin speaker to intern with us! You will receive valuable experience in working...

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Get Ready for Golden Week

14

Aug 2017

Get Ready for Golden Week

Golden Week is one of the most important holidays in the Chinese calendar, a week-long holiday that happens annually at the beginning of October. Traditionally, the Chinese flock in their droves (589 million to be precise) throughout China via train and by car, visiting domestic tourism attractions such as Beijing’s Forbidden City which sold 166 tickets per minute during last year’s festivities. However, times are...

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