business


Quality has become more important than quantity to Chinese tourists visiting the UK

07

Nov 2017

Quality has become more important than quantity to Chinese tourists visiting the UK

For the growing number of Chinese FITs, quality and value for money has overtaken packed itineraries and cheap prices, according to Professor Dr. Wolfgang Arlt speaking at the inaugural Chinese Tourism Leaders’ Dinner. Professor Dr. Wolfgang Arlt went on to tell guests that the Chinese are looking for unique experiences that they cannot find in China: gazing at stars, breathing in fresh air, mushroom and...

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10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

29

Oct 2017

10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

It’s the largest outbound travel market in the world 133 million Chinese travelled overseas in 2016 – a rise of 11.5% from 2015. And it’s still growing The number of outbound Chinese tourists is forecast to hit 220 million by 2020 and spend forecast to reach $US 255 billion by 2025 – twice that of the USA. It can only get bigger Only around 6%...

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Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

06

Oct 2017

Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and...

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How to set up a WeChat business account for your tourism brand

28

Aug 2017

How to set up a WeChat business account for your tourism brand

For those new to the Chinese market, WeChat might seem confusing. However with many Western social media platforms being inaccessible in China, WeChat takes centre stage. If you’re asking what WeChat is, what you can do on it, how big it is, look no further. We’ve put together a little introductory guide to WeChat for you. WeChat explained WeChat is a mobile text and voice...

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Get Ready for Golden Week

14

Aug 2017

Get Ready for Golden Week

Golden Week is one of the most important holidays in the Chinese calendar, a week-long holiday that happens annually at the beginning of October. Traditionally, the Chinese flock in their droves (589 million to be precise) throughout China via train and by car, visiting domestic tourism attractions such as Beijing’s Forbidden City which sold 166 tickets per minute during last year’s festivities. However, times are...

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A Chinese mother and daughter sitting at a table, enjoying an evening meal at Bicester Hotel restaurant.

26

Jul 2017

Marketing your restaurant to Chinese tourists

In 2015, Chinese travellers spent a whopping £586 million in the UK with an average spend of £2,174 per person – that’s 3.5 times the average of the average tourist. And, according to Hotels.com, 59% of their budget goes on food and drink. Food and drink is an important consideration when selecting a holiday destination; the a top three consideration in fact. Furthermore, dining out in restaurants tops...

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How to attract Chinese tourists to your destination

28

Apr 2017

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in appealing to the Chinese is small. That means there’s a...

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China’s ageing population: a new market for tourism?

08

Mar 2017

China’s ageing population: a new market for tourism?

1.373 billion. China’s current population – one that is now deemed as ageing. A country that used to have a 43 year average life expectancy now has a 74.7 year average. China clearly must be doing something right, especially with about 30% of the population being over the age of 50. This figure speaks volumes about China’s continuing improvement in a number of areas. First...

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Time to get serious about China

07

Jan 2017

Time to get serious about China

This article first appeared on the travel news website, Travel GBI. Helena Beard, managing director of China Travel Outbound, on what the industry can do to capitalise on the increased interest in the UK among the Chinese travel trade. Few people have had such an influence on UK tourism as President Xi Jinping. Following the Chinese leader’s visit to England in October 2015, there was...

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The Chinese want to eat Chinese, right?

05

Dec 2016

The Chinese want to eat Chinese, right?

Dim sum, fish and chips or something entirely different – what would a Chinese traveller choose? That might sound like a silly question, but promoting a business efficiently to the rising Chinese outbound travel market requires consideration of Chinese tourists’ preferences and the barriers to sale. Many businesses have already caught on to this, with places like Bicester Village introducing Mandarin guides and signs to...

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