business


Chinese KOLs – it’s not all about WeChat and Weibo

13

Aug 2018

Chinese KOLs – it’s not all about WeChat and Weibo

If you are trying to decide on the right Chinese Key Opinion Leader (KOL) or travel blogger to promote your tourism brand, you may be tempted to focus only on the number of followers they have on WeChat and Weibo, China’s most popular social media platforms. However, this is not necessarily the only, or even best metric, to consider to ensure you receive the high-quality...

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A Day in the Life of Vivienne Song

05

Aug 2018

A Day in the Life of Vivienne Song

Vivienne Song is China Travel Outbound’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our China Travel Outbound team.   But what is her life in China like? Vivienne, her husband, and her two adorable cats live in...

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Explaining Chinese Payment Systems – What’s the fuss about?

13

Jul 2018

Explaining Chinese Payment Systems – What’s the fuss about?

Chinese mobile payment systems are more than just a modern convenience – they have a considerable impact on China’s travel and tourism industry. As we know, Chinese travellers enjoy travelling as conveniently as possible, and they dislike being overwhelmed by a destination’s cultural difference. One way a destination can demonstrate a strong “China Welcome” is by allowing visitors to purchase goods and services using popular...

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The Curious Case of Press Releases

29

Jun 2018

The Curious Case of Press Releases

Press releases can be about anything that piques the interest of Chinese audiences, from quirky stories about a light show at Stonehenge, to the unique history of the UK’s most popular heritage sights. We have recently delivered two very different kinds of press release for English Heritage – one about the flamboyant Kari Kola light show at Stonehenge, and the other about the tiny Myrtle...

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Introducing Kew Gardens to the Chinese Travel Trade

28

May 2018

Introducing Kew Gardens to the Chinese Travel Trade

China Travel Outbound’s sales missions are tailored to individual clients to ensure the meetings have the potential to encourage future sales calls, and further develop the client’s presence in the Chinese travel and tourism market. Our clients are privately transported and accompanied to each pre-qualified meeting by our Beijing team, who also provide English interpretation and translation throughout the visit. We work with our clients...

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Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

  UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. In early 2018, we started conversations with our contacts at National Geographic Traveller Magazine China about visiting the UK to write a 14-page feature to coincide with the forthcoming Royal Wedding.   The senior writer at Nat Geo is Mr Han, a fan...

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Virgin Trains East Coast appoints China Travel Outbound  to deliver China campaign

07

Mar 2018

Virgin Trains East Coast appoints China Travel Outbound to deliver China campaign

Following a competitive pitch, specialist travel PR agency, China Travel Outbound, has been appointed by Virgin Trains East Coast to develop a PR and marketing campaign aimed at growing its Chinese customer base. The campaign, which will be delivered both in the UK and in China, will maximise the opportunity offered by the huge growth in Chinese travellers to the UK, and the large number...

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Quality has become more important than quantity to Chinese tourists visiting the UK

07

Nov 2017

Quality has become more important than quantity to Chinese tourists visiting the UK

For the growing number of Chinese FITs, quality and value for money has overtaken packed itineraries and cheap prices, according to Professor Dr. Wolfgang Arlt speaking at the inaugural Chinese Tourism Leaders’ Dinner. Professor Dr. Wolfgang Arlt went on to tell guests that the Chinese are looking for unique experiences that they cannot find in China: gazing at stars, breathing in fresh air, mushroom and...

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10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

29

Oct 2017

10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

It’s the largest outbound travel market in the world 133 million Chinese travelled overseas in 2016 – a rise of 11.5% from 2015. And it’s still growing The number of outbound Chinese tourists is forecast to hit 220 million by 2020 and spend forecast to reach $US 255 billion by 2025 – twice that of the USA. It can only get bigger Only around 6%...

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Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

06

Oct 2017

Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and...

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