business


Get Ready for Golden Week

14

Aug 2017

Get Ready for Golden Week

Golden Week is one of the most important holidays in the Chinese calendar, a week-long holiday that happens annually at the beginning of October. Traditionally, the Chinese flock in their droves (589 million to be precise) throughout China via train and by car, visiting domestic tourism attractions such as Beijing’s Forbidden City which sold 166 tickets per minute during last year’s festivities. However, times are...

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A Chinese mother and daughter sitting at a table, enjoying an evening meal at Bicester Hotel restaurant.

26

Jul 2017

Marketing your restaurant to Chinese tourists

In 2015, Chinese travellers spent a whopping £586 million in the UK with an average spend of £2,174 per person – that’s 3.5 times the average of the average tourist. And, according to Hotels.com, 59% of their budget goes on food and drink. Food and drink is an important consideration when selecting a holiday destination; the a top three consideration in fact. Furthermore, dining out in restaurants tops...

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How to attract Chinese tourists to your destination

28

Apr 2017

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in appealing to the Chinese is small. That means there’s a...

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China’s ageing population: a new market for tourism?

08

Mar 2017

China’s ageing population: a new market for tourism?

1.373 billion. China’s current population – one that is now deemed as ageing. A country that used to have a 43 year average life expectancy now has a 74.7 year average. China clearly must be doing something right, especially with about 30% of the population being over the age of 50. This figure speaks volumes about China’s continuing improvement in a number of areas. First...

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Time to get serious about China

07

Jan 2017

Time to get serious about China

This article first appeared on the travel news website, Travel GBI. Helena Beard, managing director of China Travel Outbound, on what the industry can do to capitalise on the increased interest in the UK among the Chinese travel trade. Few people have had such an influence on UK tourism as President Xi Jinping. Following the Chinese leader’s visit to England in October 2015, there was...

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The Chinese want to eat Chinese, right?

05

Dec 2016

The Chinese want to eat Chinese, right?

Dim sum, fish and chips or something entirely different – what would a Chinese traveller choose? That might sound like a silly question, but promoting a business efficiently to the rising Chinese outbound travel market requires consideration of Chinese tourists’ preferences and the barriers to sale. Many businesses have already caught on to this, with places like Bicester Village introducing Mandarin guides and signs to...

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Queen's House - Royal Museums Greenwich

28

Nov 2016

Royal Museums Greenwich appoints China Travel Outbound to handle Chinese promotional campaign

Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, China Travel Outbound, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. China Travel Outbound has been tasked with driving significant growth in Chinese visitors...

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A Successful Mission to Destination Britain China

28

Nov 2016

A Successful Mission to Destination Britain China

Our very own Vivienne Song has arrived home in Beijing after spending three very busy days in Shanghai attending Destination Britain China, VisitBritain’s anticipated event. Vivienne was on a mission. The mission? To continue our work in China, promoting our client Visit Leeds and helping John Duncan from Conference Leeds with a busy schedule of meetings with an array of Chinese tour operators and travel agents. This is...

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Helena Beard, Managing Director of China Travel Outbound, shortlisted finalist for the NatWest everywoman awards

10

Nov 2016

Helena Beard, Managing Director of China Travel Outbound, shortlisted finalist for the NatWest everywoman awards

22 extraordinary women whose vision and tenacity have driven their entrepreneurial success have been named as this year’s finalists in the 14th annual NatWest everywoman Awards, the UK’s most prestigious event celebrating the achievements of women business owners. Helena Beard of China Travel Outbound from Brighton has been chosen as a finalist in the Artemis Award category, sponsored by Crystal Clear – this Award will...

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Case Study : Social Media Campaign on LinkedIn China

19

Jul 2016

Case Study : Social Media Campaign on LinkedIn China

Creating a Chinese alumni network for Leeds  There are over 10,000 Chinese alumni of the universities of the Leeds City Region (LCR) and, following a competitive pitch, the Leeds City Region Enterprise Partnership (LEP) appointed China Travel Outbound to build a Chinese LinkedIn Group to reach out and reconnect with them. Our brief included delivering credible content, writing articles on the benefits of LCR for...

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