Marketing


5 ways to market your hotel to the Chinese

21

Jun 2017

5 ways to market your hotel to the Chinese

Now that your hotel is Chinese-friendly, what are the key steps to promote yourself to the Chinese? We look at the top 5 ways to market your hotel. Unlock the power of China’s travel trade The Chinese travel industry landscape is complicated. More than 27,000 bricks & mortar travel agents hold the key to many of the bookings by first-time overseas holidaymakers, while the two largest...

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A short guide to Chinese KOLs

05

May 2017

A short guide to Chinese KOLs

The rise of the Chinese KOL has been widely documented, but in order to understand how you might use them as part of your marketing tool kit, you should first understand who they are, what they do, how they work, and their potential and pitfalls. We’ve put together a short guide to help and ask whether they are still worth considering or have had their day. What is a...

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China’s ageing population: a new market for tourism?

08

Mar 2017

China’s ageing population: a new market for tourism?

1.373 billion. China’s current population – one that is now deemed as ageing. A country that used to have a 43 year average life expectancy now has a 74.7 year average. China clearly must be doing something right, especially with about 30% of the population being over the age of 50. This figure speaks volumes about China’s continuing improvement in a number of areas. First...

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How to reach Chinese millennials? Get online.

07

Feb 2017

How to reach Chinese millennials? Get online.

In last week’s blog, we looked at the habits and demographics of 300 million Chinese millennials. Here, we look more closely at what travel and tourism brands can do to reach them. It has been said that Chinese millennials “don’t go online, they live online”. Unsurprisingly, this tech-savvy cohort researches travel online, and likes reams of information about destinations, including experiences and where to eat/drink/shop. They...

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The Chinese want to eat Chinese, right?

05

Dec 2016

The Chinese want to eat Chinese, right?

Dim sum, fish and chips or something entirely different – what would a Chinese traveller choose? That might sound like a silly question, but promoting a business efficiently to the rising Chinese outbound travel market requires consideration of Chinese tourists’ preferences and the barriers to sale. Many businesses have already caught on to this, with places like Bicester Village introducing Mandarin guides and signs to...

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Queen's House - Royal Museums Greenwich

28

Nov 2016

Royal Museums Greenwich appoints China Travel Outbound to handle Chinese promotional campaign

Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, China Travel Outbound, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. China Travel Outbound has been tasked with driving significant growth in Chinese visitors...

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20

May 2016

Hard Rock Cafe appoints China Travel Outbound

We are delighted to announce that Hard Rock Cafe has appointed us to represent the brand in the Chinese travel market. We will be promoting the global franchise to Chinese tour operators, travel agents, OTAs and the Chinese travel media. Work on the account has already started. Our Chinese team attended IT&CM China (Incentives, Travel & Conventions, Meetings) last month in Shanghai with the Hard...

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Photography, John Stee

11

May 2016

Free market consultations for applicants to the Discover England Fund

  China Travel Outbound is offering FREE market consultations to destinations and tourism businesses planning to apply for financing through the recently-opened Discover England Fund.  The 3-year, £40 million fund seeks to finance initiatives which will deliver bookable product that appeals to international visitors.  To help access the Chinese outbound market, predicted to total 220 million by 2025, China Travel Outbound will give you a free bespoke consultation to aid your...

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China Travel Outbound wins prestigious business award for entrepreneurship

14

Apr 2016

China Travel Outbound wins prestigious business award for entrepreneurship

We are ecstatic to share that, last night, China Travel Outbound scooped first prize in the Entrepreneurial Spark GoDoAcceler8 Awards in Brighton, taking home a cheque for £3,000. We were recognized for the entrepreneurial attitude of our Founder, Helena Beard, and the fast growth of the business since entering the Entrepreneurial Spark scheme in August last year. In the past six months, China Travel Outbound has won...

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Top Five Challenges in Attracting Chinese Tourists to the UK

04

Mar 2016

Top Five Challenges in Attracting Chinese Tourists to the UK

The benefits of doing business with China are plentiful and the opportunities for tourism vast. You will have heard the facts and figures about China being the largest travel source market in the world and the ever-expanding affluent middle class, hell-bent on having new experiences, visiting exciting destinations and spending their holiday money on posh perfume and desirable fashion labels. However, for many tourism brands, whilst the...

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