PR


Harnessing the power of Chinese celebrity for the city of Bristol

22

Sep 2017

Harnessing the power of Chinese celebrity for the city of Bristol

One of the most effective ways to influence Chinese consumers and to get them to actively engage with your tourism or travel brand is to embrace the power of celebrity. Chinese millennials love to know what celebrities are doing and saying, and follow them avidly via online media channels, WeChat and Weibo. Websites and other media platforms often work with celebrities or high profile bloggers...

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Chinese media event for VisitBrighton

18

Jul 2017

Chinese media event for VisitBrighton

When we organise media events for our clients, our priority is to ensure that the events are memorable, enjoyable, informative and value for money. Instead of a presentation in a bland hotel room, we decided to take over a silversmith workshop in downtown Beijing for our latest event for our client, VisitBrighton. Our guests included journalists from digital and offline travel and lifestyle media, including sina.com,...

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Chinese visits to Royal Museums Greenwich up 74%

14

Jun 2017

Chinese visits to Royal Museums Greenwich up 74%

Royal Museums Greenwich (RMG) today announced results of its annual international visitor survey, which reveals a 74% increase year-on-year in Chinese visitors. The figures also show the Chinese taking a larger share of the international market, making up 8.3% of all overseas visitors to RMG in 2016/17, compared to 4.9% in 2015/16. In recognition of the opportunity presented by the growth in Chinese inbound visitors...

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A short guide to Chinese KOLs

05

May 2017

A short guide to Chinese KOLs

The rise of the Chinese KOL has been widely documented, but in order to understand how you might use them as part of your marketing tool kit, you should first understand who they are, what they do, how they work, and their potential and pitfalls. We’ve put together a short guide to help and ask whether they are still worth considering or have had their day. What is a...

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First ever Chinese Student Society VIP Fam Trip arrives in Brighton and Hove

23

Mar 2017

First ever Chinese Student Society VIP Fam Trip arrives in Brighton and Hove

The first ever VIP Fam Trip for senior members of the UK’s Chinese Student Societies takes place in Brighton and Hove this weekend. The pilot project, organised by specialist PR and Marketing agency, China Travel Outbound, aims to raise the city’s profile within the Chinese student communities studying here in the UK, and with their friends and family in China. Presidents and Vice-Presidents of the...

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Queen's House - Royal Museums Greenwich

28

Nov 2016

Royal Museums Greenwich appoints China Travel Outbound to handle Chinese promotional campaign

Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, China Travel Outbound, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. China Travel Outbound has been tasked with driving significant growth in Chinese visitors...

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Leeds Enterprise Partnership visits Shanghai and Hangzhou

19

Jul 2016

Leeds Enterprise Partnership visits Shanghai and Hangzhou

We were delighted to work on a major trade initiative to China recently when a business delegation supported by the Leeds City Region Enterprise Partnership (LEP) visited Shanghai and Hangzhou. The trip was designed to drive increased trade, inward investment, education and tourism to Leeds City Region (LCR), the UK’s largest city region outside London. China Travel Outbound was responsible for the tourism element of...

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Leeds City Region holds Bake-Off in Beijing

16

Mar 2016

Leeds City Region holds Bake-Off in Beijing

This month, our team in Beijing organised and hosted a very unusual media workshop for 10 of Beijing’s top travel  journalists to introduce them to the cities of Leeds, Bradford and Huddersfield and the surrounding regions of West Yorkshire. We like to do things a bit differently at China Travel Outbound so our Beijing Director, Vivienne, invited the media to an up and coming, trendy bakery in...

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14

Aug 2015

Five tips for using PR to build your travel brand in China

With a population of 1.3 billion, and a land mass approximately the size of Europe, marketing your travel brand efficiently in China can be a daunting task. This is where a targeted, well executed PR strategy as part of a wider marketing plan comes to the fore. At China Travel Outbound we would love to help you devise your PR strategy, but to kick things...

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Tailored Luxury Sales Mission to China

30

Oct 2014

Tailored Luxury Sales Mission to China

I recently joined one of my clients on a sales mission to China to visit some potential tour operator partners who specialise in tailor-made itineraries for their wealthy Chinese customer base.  My client’s product is aimed at such individuals (though not yet in China) with a taste for accommodation outside the traditional luxury 5* hotel, usually involving a minimum of 3 nights.  The attraction of...

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