sales


Get Ready for Golden Week

14

Aug 2017

Get Ready for Golden Week

Golden Week is one of the most important holidays in the Chinese calendar, a week-long holiday that happens annually at the beginning of October. Traditionally, the Chinese flock in their droves (589 million to be precise) throughout China via train and by car, visiting domestic tourism attractions such as Beijing’s Forbidden City which sold 166 tickets per minute during last year’s festivities. However, times are...

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7 steps to hotel heaven

23

May 2017

7 steps to hotel heaven

The Chinese outbound travel market is not just the largest in the world – it also grew by 12% in 2016. Chinese tourists outspend and outshop all other tourists. And yet many hotels are missing out on this valuable market, because they think either that Chinese tourists are difficult to cater for, or that they all travel in large groups and stay in mid-market chain...

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Queen's House - Royal Museums Greenwich

28

Nov 2016

Royal Museums Greenwich appoints China Travel Outbound to handle Chinese promotional campaign

Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, China Travel Outbound, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. China Travel Outbound has been tasked with driving significant growth in Chinese visitors...

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5 ways to attract more Chinese shoppers

12

Nov 2016

5 ways to attract more Chinese shoppers

Recent research showed that the Chinese make up one third of all global tax-free shopping spend, and the Chinese tourist’s average holiday spending budget is ¥16.702 (£1,900). These figures once again remind travel and tourism businesses that the Chinese constitute an extremely lucrative market for retail. And it’s also a market which is predicted to grow to 200 million by 2020. In 2014 the total...

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Could China’s love of wine be a new source of outbound tourism?

01

Jun 2016

Could China’s love of wine be a new source of outbound tourism?

In a peculiar turn of fate, China is now the world’s biggest market for red wine, surpassing France and Italy. Wine drinking is a relatively new habit in China but the nation is already the world’s 5th largest consumer of wine overall, and Alibaba expects 100 million consumers to take part in its 1st ‘Wine Day’ later this year. The global wine industry is seduced by the size of...

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Generating Results with the Chinese Travel Trade

24

Mar 2016

Generating Results with the Chinese Travel Trade

Last month, we wrote about the Top Five Challenges faced by UK tourism brands in accessing the Chinese travel market. Here, we look at the first of those challenges; Generating Results with the Chinese Travel Trade   When I talk to marketing managers on their return from events or sales missions where they have met with Chinese tour operators, they are full of optimism about the...

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Cross-cultural challenges for British people doing business in China

24

Mar 2016

Cross-cultural challenges for British people doing business in China

Our guest blog this month comes from Csaba Toth MA, MSc, FCMI, Managing Partner of ICQ Consulting and an expert in International Culture. With the globalisation of world business, China has become an appealing market for foreign investors. The problem of cross-cultural management and communication arise as the cooperation between China and its culturally different Western partners continues to increase at an unprecedented rate. The...

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Top Five Challenges in Attracting Chinese Tourists to the UK

04

Mar 2016

Top Five Challenges in Attracting Chinese Tourists to the UK

The benefits of doing business with China are plentiful and the opportunities for tourism vast. You will have heard the facts and figures about China being the largest travel source market in the world and the ever-expanding affluent middle class, hell-bent on having new experiences, visiting exciting destinations and spending their holiday money on posh perfume and desirable fashion labels. However, for many tourism brands, whilst the...

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Tailored Luxury Sales Mission to China

30

Oct 2014

Tailored Luxury Sales Mission to China

I recently joined one of my clients on a sales mission to China to visit some potential tour operator partners who specialise in tailor-made itineraries for their wealthy Chinese customer base.  My client’s product is aimed at such individuals (though not yet in China) with a taste for accommodation outside the traditional luxury 5* hotel, usually involving a minimum of 3 nights.  The attraction of...

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19

Aug 2014

China Travel Outbound takes the stress out of sales missions for the travel industry

China Travel Outbound today announced a new initiative to help travel and tourism customers explore the potential in the outbound international Chinese market. CTO is offering customers a 3 day exclusive sales mission to China this year, visiting up to six targeted tour operators and travel agents who have the potential to form partnerships with western travel and tourism businesses. CTO will make appointments with...

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