Shopping


A Chinese couple shopping in Guidlford High Street

06

Jul 2017

Is the rise of Chinese travel to the UK unstoppable?

It’s hardly a secret that Chinese tourists stay longer (twice as long) and spend more (3½ times more) than the average visitor to the UK. This long-staying, high-spending market is moving up every tourism provider’s priority list as the value of China’s growing outbound travel market – which already stood at 120 million in 2016 – becomes abundantly clear. Chinese tourism to the UK increased...

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How to attract Chinese tourists to your destination

28

Apr 2017

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in appealing to the Chinese is small. That means there’s a...

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5 ways to attract more Chinese shoppers

12

Nov 2016

5 ways to attract more Chinese shoppers

Recent research showed that the Chinese make up one third of all global tax-free shopping spend, and the Chinese tourist’s average holiday spending budget is ¥16.702 (£1,900). These figures once again remind travel and tourism businesses that the Chinese constitute an extremely lucrative market for retail. And it’s also a market which is predicted to grow to 200 million by 2020. In 2014 the total...

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More than 750 million Chinese expected to travel during October’s Golden Week

15

Sep 2016

More than 750 million Chinese expected to travel during October’s Golden Week

Golden Week is the single biggest holiday for the Chinese and last year saw around 750 million people – half of China’s population – hit the road. While many travel domestically, increasing numbers are using this opportunity to fulfil dreams of further-flung travel. At least 4 million Chinese travelled overseas in Golden Week in 2015 and that figure is set to be surpassed this year....

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Let’s go … explosive shopping!

09

Aug 2016

Let’s go … explosive shopping!

Shopping has long been a major motivator for overseas travel by the Chinese, and Bicester Village may be the 2nd most visited place in the UK by Chinese tourists after Buckingham Palace. And since the Chinese are easily the highest overseas spenders of all inbound tourists – making up one-third of all global tax-free shopping spend – it’s clear that there are great rewards for...

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