social media


Chinese media event for VisitBrighton

18

Jul 2017

Chinese media event for VisitBrighton

When we organise media events for our clients, our priority is to ensure that the events are memorable, enjoyable, informative and value for money. Instead of a presentation in a bland hotel room, we decided to take over a silversmith workshop in downtown Beijing for our latest event for our client, VisitBrighton. Our guests included journalists from digital and offline travel and lifestyle media, including sina.com,...

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How to attract Chinese tourists to your destination

28

Apr 2017

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in appealing to the Chinese is small. That means there’s a...

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Chinese students in the UK: a missed tourism opportunity?

22

Jul 2016

Chinese students in the UK: a missed tourism opportunity?

China is the world’s biggest source of international students and it’s estimated that nearly 1 million Chinese are currently studying overseas.  Formerly the preserve of the elite – President Li Xinping’s own daughter studied at Harvard – overseas study is increasingly affordable to China’s growing middle class, who may make considerable sacrifices to grant their only child a foreign university education.  1 in 6 overseas...

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An insight into the travel of Chinese students living in the UK

22

Jul 2016

An insight into the travel of Chinese students living in the UK

Guest blog by Mei Si, a Chinese student at the University of Brighton. Do parents visit during the year? June – July, and December – January are the hot seasons for Chinese parents to visit their children’s graduation ceremonies. Chinese parents are more likely to visit the UK only once in their time at university for their children’s graduation ceremony. They normally stay around few...

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The rise of the independent Chinese traveller

25

Feb 2016

The rise of the independent Chinese traveller

While group tourism still features heavily on the landscape of Chinese outbound tourism, global destinations and attractions are recently welcoming a very different type of traveller. Once synonymous with the Chinese tourist, more and more Chinese are now ditching the gruelling itineraries and service station suppers of group tours, replacing them with independent adventure. The new Chinese tourist demands unique and authentic experiences from their...

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Social Media marketing in China – where to begin

01

Oct 2015

Social Media marketing in China – where to begin

Where do you start?  Well, not with Facebook, Twitter or Youtube, which are all banned in China!  But before you remove   “write Chinese social media plan” from your ‘to do’ list, you might want to pause and read on a little; social media marketing is more critical in China than in any other market in the world. Here’s why: 1. Social media is huge in...

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