travel


Get Ready for Golden Week

14

Aug 2017

Get Ready for Golden Week

Golden Week is one of the most important holidays in the Chinese calendar, a week-long holiday that happens annually at the beginning of October. Traditionally, the Chinese flock in their droves (589 million to be precise) throughout China via train and by car, visiting domestic tourism attractions such as Beijing’s Forbidden City which sold 166 tickets per minute during last year’s festivities. However, times are...

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5 ways to market your hotel to the Chinese

21

Jun 2017

5 ways to market your hotel to the Chinese

Now that your hotel is Chinese-friendly, what are the key steps to promote yourself to the Chinese? We look at the top 5 ways to market your hotel. Unlock the power of China’s travel trade The Chinese travel industry landscape is complicated. More than 27,000 bricks & mortar travel agents hold the key to many of the bookings by first-time overseas holidaymakers, while the two largest...

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Vivienne takes her parents to Chiang Mai and learns Thai Boxing

09

Jun 2017

Vivienne takes her parents to Chiang Mai and learns Thai Boxing

China Travel Outbound’s Beijing Director, Vivienne, travelled to Thailand last week on holiday. Like a growing number of Chinese 30-somethings, she took her parents with her, and immersed herself in the experiences offered in Chiang Mai. Here she tells us why there’s a huge growth in multi-generational travel and how experiential holidays are important to the Chinese. I recently journeyed with my parents to Chiang Mai...

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7 steps to hotel heaven

23

May 2017

7 steps to hotel heaven

The Chinese outbound travel market is not just the largest in the world – it also grew by 12% in 2016. Chinese tourists outspend and outshop all other tourists. And yet many hotels are missing out on this valuable market, because they think either that Chinese tourists are difficult to cater for, or that they all travel in large groups and stay in mid-market chain...

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How to attract Chinese tourists to your destination

28

Apr 2017

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in appealing to the Chinese is small. That means there’s a...

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Inaugural Chinese Student Society VIP Fam Trip to Brighton

29

Mar 2017

Inaugural Chinese Student Society VIP Fam Trip to Brighton

There are around 130,000 students from mainland China and Hong Kong studying in the UK, making the UK one of the most popular countries in the world for overseas study. During their degrees, students explore beyond their university towns and share their experiences with their fellow students, and their friends and family back in China, primarily using social media. We were keen to find a...

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First ever Chinese Student Society VIP Fam Trip arrives in Brighton and Hove

23

Mar 2017

First ever Chinese Student Society VIP Fam Trip arrives in Brighton and Hove

The first ever VIP Fam Trip for senior members of the UK’s Chinese Student Societies takes place in Brighton and Hove this weekend. The pilot project, organised by specialist PR and Marketing agency, China Travel Outbound, aims to raise the city’s profile within the Chinese student communities studying here in the UK, and with their friends and family in China. Presidents and Vice-Presidents of the...

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China’s ageing population: a new market for tourism?

08

Mar 2017

China’s ageing population: a new market for tourism?

1.373 billion. China’s current population – one that is now deemed as ageing. A country that used to have a 43 year average life expectancy now has a 74.7 year average. China clearly must be doing something right, especially with about 30% of the population being over the age of 50. This figure speaks volumes about China’s continuing improvement in a number of areas. First...

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How to attract 300 million Chinese millennials

27

Jan 2017

How to attract 300 million Chinese millennials

They’ve been called “the most important demographic in the world today”. They make up around 2/3 of Chinese outbound tourists and by 2020, they will number 300 million. This growing force in Chinese outbound tourism is travelling far and spending big – but who are the Chinese millennials and how can you attract them to your destination, hotel or visitor attraction? We look at the...

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Is Chinese New Year 2017 Set to Be the Biggest Ever?

13

Jan 2017

Is Chinese New Year 2017 Set to Be the Biggest Ever?

Chinese New Year marks a time for celebration. And also, the time for travelling. To celebrate the holiday, the people of China are given a week off for the Chinese Lunar New Year Golden Week. This year, it runs from 27 January to 2 February. In the UK, our clients are preparing themselves for an influx of very welcome Chinese visitors all important to fill...

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