Fenghua Mo

Fenghua Mo

Digital Marketing Director

Fenghua Mo (better known as Sammi) specialises in online marketing in China. She is trained in Baidu PPC by leading Chinese search engine, Baidu, and trained in Baidu SEO by Netconcepts, China’s premier SEO company. As a Chinese national with experience working worldwide, Fenghua understands China’s internet world and the differences between Chinese and Western culture. She is passionate about exploring opportunities to creative effective online marketing strategies to help Western companies establish a good web presence in China.

Fenghua has experience in promoting video campaigns for large organisations including Exxon Mobil, Shell, IKEA, Visit Britain, KLM, Hyundai, LG and more.

Fenghua holds an MA degree in Chinese Language & Philology and speaks Mandarin, Cantonese and English. She is a positive person who loves to travel and has visited more than 20 countries.