Services

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We offer Chinese PR, marketing and representation services to build your brand, drive sales, and increase your share of the world’s largest outbound travel market.

PUBLIC RELATIONS

Our Chinese team have excellent relationships with travel trade and consumer media, lifestyle press, and travel and food bloggers in China. We will help you create regular newsworthy stories to keep your product front of mind to your Chinese customers. As well as creating stories for you, we will help you promote them through media workshops, media trips, press releases and networking events.

PRESS EVENTS AND PRODUCT LAUNCHES

Talk to us about our experience in creating memorable events and promotions for our customers across the world. These range from media dinners to product launches to shopping mall consumer events. We can also organise delegations and VIP dinners for senior teams visiting China, and give presentations or arrange media interviews.

TRAVEL TRADE REPRESENTATION

The Chinese travel industry has been dominated by “the big three” national brands, but there are also emerging a new group of privately owned regional tour operators. We will prepare a strategic travel trade plan for you, advising which agents and operators we would target on your behalf through our representation team. We will agree an annual marketing plan with you, setting out sales targets, objectives and initiatives (such as which trade shows to attend, promotions etc) all tailored to your budget.

TOUR OPERATOR & AGENT TRAINING

In the last six months we have trained over 100 tour operators and agents for the Leeds City Region. Our training sessions are held at the offices of major Chinese tour operators and we have the relationships which allow us access to their valuable time. Our training sessions are interactive and engaging and our trainers are very experienced; trained in your products and understanding the operators’ training requirements.

SEARCH & SOCIAL MEDIA

Social Media is incredibly important in China and you will need to consider how you are going to reach the millions of Chinese users of WeChat and Weibo. You also need to ensure your listings are correct and your reviews are positive on China’s highly influential social media review sites. We can help with all your social media reach and your reputation management.

RESEARCH

How much do you know about your Chinese customers? Do you know what they think about your product? Are you sure that what interests your western visitors will also delight your Chinese customers? We will work with you to gain important insights through designing and executing surveys that will assist the promotion of your product.

TRANSLATION, COPYWRITING & CHINESE WEBSITES

With 618 million internet users in China, it is vital that your product is both easy to find and easily understood on the web. We employ professional translators, with a strong knowledge of the travel industry to turn your copy into meaningful, relevant and web savvy Chinese. We also work with video, audio and print, so whatever your communication needs, do get in touch. 


TAILORED SALES MISSIONS

We offer tailor-made sales missions to Beijing or Shanghai which focus on tour operators and agents which have been pre-qualified to make sure that your product is relevant to them. You will visit them in their offices for meaningful one hour meetings. This approach ensures that your time is well spent, and your chances of a successful negotiation are high. Sales missions are escorted by bi-lingual travel professionals and offer great insight into the Chinese travel market.

CHINA READY UK TRAINING

Working with our training partners, Capela China, we can provide your business with the training to welcome your new Chinese visitors. Their in-house training for management or front-line staff has been awarded the GREAT China Welcome Charter Mark by VisitBritain.