10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

  1. It’s the largest outbound travel market in the world

133 million Chinese travelled overseas in 2016 – a rise of 11.5% from 2015.

  1. And it’s still growing

The number of outbound Chinese tourists is forecast to hit 220 million by 2020 and spend forecast to reach $US 255 billion by 2025 – twice that of the USA.

  1. It can only get bigger

Only around 6% of Chinese people own a passport, but they want them! Over 10 million new passports are issued every year. It is estimated that, by 2025, 12% of the population will be able to travel abroad.

  1. China is among the fastest growing markets to Portugal

Chinese visitor arrivals to Portugal in 2016 were up 19% on 2015. The total figure is around 200,000 per year. This figures has doubled over the last three years.Forecasts predict a growth rate of 35% per year to reach one million arrivals per year in Portugal within the next few years.

  1. Chinese tourists are the biggest holiday spenders

Chinese visitors to Portugal spend more than any other nationality. €72 million in 2016.

  1. There is great optimism and investment in Chinese tourism to Portugal

In Summer 2017, the first direct flight linking Hangzhou and Beijing to Lisbon was launched by Capital Airlines (part of the HNA group which also strong links with TAP). Turismo de Portugal is taking part in the 2018 EU China-Tourism year, with activities including a 5-city Chinese roadshow in December 2017.

  1. Portugal has the Golden Visa Scheme

Over 80% of the applicants for Portugal’s Golden Visa scheme offering residence rights to property investors, are Chinese. Between 2012-14, Chinese buyers invested €1.74 billion into Portuguese property.

  1. There are strong links between the two countries

There are around 15,000 Portuguese descendants living in Macau, a former Portuguese colony, and Portuguese influences remain in the territory. Capital Airlines is planning to introduce feeder flights from Macau to the Lisbon flight to cater for them.

  1. Chinese visitors are great for Portugal


Helena Beard

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