Monthly Archives: May 2016


20

May 2016

Hard Rock Cafe appoints China Travel Outbound

We are delighted to announce that Hard Rock Cafe has appointed us to represent the brand in the Chinese travel market. We will be promoting the global franchise to Chinese tour operators, travel agents, OTAs and the Chinese travel media. Work on the account has already started. Our Chinese team attended IT&CM China (Incentives, Travel & Conventions, Meetings) last month in Shanghai with the Hard...

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Photography, John Stee

11

May 2016

Free market consultations for applicants to the Discover England Fund

  China Travel Outbound is offering FREE market consultations to destinations and tourism businesses planning to apply for financing through the recently-opened Discover England Fund.  The 3-year, £40 million fund seeks to finance initiatives which will deliver bookable product that appeals to international visitors.  To help access the Chinese outbound market, predicted to total 220 million by 2025, China Travel Outbound will give you a free bespoke consultation to aid your...

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How to validate your product proposition in the Chinese travel market

04

May 2016

How to validate your product proposition in the Chinese travel market

In my last post, I suggested you validate your business or your brand proposition to make sure it is desirable, feasible and viable. To do this, you will need to speak to your target audience; either large numbers of Chinese consumers (probably impractical) or, more realistically, a number of Chinese tour operators. If you have been reading our blogs, you will know that getting a...

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Breaking into China. Where to start?

03

May 2016

Breaking into China. Where to start?

In the third of our blogs about the Top 5 Challenges in Attracting Chinese Tourists to the UK, I look at probably the biggest barrier to action : ‘I don’t know where to start’.   China is a huge country with unfamiliar geography, laws, customs, language, media landscape and travel industry structure. It is hardly surprising that we find it difficult to know where to...

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