Monthly Archives: June 2016


China becomes one of the UK’s top 10 most valuable inbound tourism markets

29

Jun 2016

China becomes one of the UK’s top 10 most valuable inbound tourism markets

2015 saw China move into the UK’s top 10 most valuable inbound tourism markets, propelled by an increase of visits vs. 2014 of +47% and an increase of spend of +18%.  This huge increase reflects an underlying growth trend over the last decade: the number of Chinese tourists coming to the UK has more than doubled since 2006 while total spend has multiplied by more...

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Gatwick-Chongqing-Tianjin flights take off today

25

Jun 2016

Gatwick-Chongqing-Tianjin flights take off today

The UK’s first ever direct flights to Chongqing and Tianjin launch today with the departure of Tianjin Airlines’ Airbus A330 from Gatwick. Hainan Airlines subsidiary Tianjin Airlines will fly Gatwick-Chongqing-Tianjin twice weekly. The new route will strengthen and develop links between the destinations, and also makes it easier for Chinese visitors from these 2 cities to visit London, southeast England and further afield.  Chongqing in...

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20

Jun 2016

Julie Withers joins China Travel Outbound

We are delighted to announce the appointment of Julie Withers as Account Manager at China Travel Outbound. Julie has extensive marketing, communications and account management experience gained at organisations ranging from the NSPCC to Country Living Magazine. Julie’s skills include strategy, new business development, content marketing and event management. Julie has joined us to help support our growing client base and to undertake new business...

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Caravanning – a surprising segment of Chinese tourism

15

Jun 2016

Caravanning – a surprising segment of Chinese tourism

It seems there is no corner of the travel sector left untouched by the growing Chinese market.  It might not be the first thing which comes to mind when thinking about Chinese tourists, but caravanning is on the rise in China. This growing trend will be reinforced by Beijing’s All in Caravanning Exhibition 2016, taking place from 18 to 20 June.  The exhibition is in...

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Is your product attractive to the Chinese?

15

Jun 2016

Is your product attractive to the Chinese?

In the 4th of our blogs about the challenges facing UK brands thinking about the Chinese market, I talk about clients’ concerns that they are not ready for the Chinese; that their product isn’t quite right or that their destination, attraction or hotel just isn’t appealing to Chinese tourists. Are you worried that your product isn’t attractive to the Chinese?  I meet many travel industry professionals...

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How we brought Chinese Rock Stars, Miserable Faith, to London’s Hard Rock Cafe

12

Jun 2016

How we brought Chinese Rock Stars, Miserable Faith, to London’s Hard Rock Cafe

This month, Chinese rock group, Miserable Faith visited the UK on a tour sponsored by Canon and China’s most important travel social media and review site, Mafengwo. When we heard they were coming to London, we knew we just had to invite them to lunch at the original Hard Rock Cafe. So we did. The band and its entourage enjoyed a great meal at the...

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First direct flight from Manchester to mainland China takes off

10

Jun 2016

First direct flight from Manchester to mainland China takes off

The first direct flights from the North to China launched today with the departure of Hainan Airlines’ inaugural Manchester to Beijing flight. Manchester becomes the only British airport outside London to have scheduled non-stop flights to China. The economic benefit to the UK is expected to be at least £250m, with 2/3 of this going directly to the Northern economy in the form of increased jobs, economic...

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Could China’s love of wine be a new source of outbound tourism?

01

Jun 2016

Could China’s love of wine be a new source of outbound tourism?

In a peculiar turn of fate, China is now the world’s biggest market for red wine, surpassing France and Italy. Wine drinking is a relatively new habit in China but the nation is already the world’s 5th largest consumer of wine overall, and Alibaba expects 100 million consumers to take part in its 1st ‘Wine Day’ later this year. The global wine industry is seduced by the size of...

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