Monthly Archives: July 2016


Chinese students in the UK: a missed tourism opportunity?

22

Jul 2016

Chinese students in the UK: a missed tourism opportunity?

China is the world’s biggest source of international students and it’s estimated that nearly 1 million Chinese are currently studying overseas.  Formerly the preserve of the elite – President Li Xinping’s own daughter studied at Harvard – overseas study is increasingly affordable to China’s growing middle class, who may make considerable sacrifices to grant their only child a foreign university education.  1 in 6 overseas...

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An insight into the travel of Chinese students living in the UK

22

Jul 2016

An insight into the travel of Chinese students living in the UK

Guest blog by Mei Si, a Chinese student at the University of Brighton. Do parents visit during the year? June – July, and December – January are the hot seasons for Chinese parents to visit their children’s graduation ceremonies. Chinese parents are more likely to visit the UK only once in their time at university for their children’s graduation ceremony. They normally stay around few...

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Leeds Enterprise Partnership visits Shanghai and Hangzhou

19

Jul 2016

Leeds Enterprise Partnership visits Shanghai and Hangzhou

We were delighted to work on a major trade initiative to China recently when a business delegation supported by the Leeds City Region Enterprise Partnership (LEP) visited Shanghai and Hangzhou. The trip was designed to drive increased trade, inward investment, education and tourism to Leeds City Region (LCR), the UK’s largest city region outside London. China Travel Outbound was responsible for the tourism element of...

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Case Study : Social Media Campaign on LinkedIn China

19

Jul 2016

Case Study : Social Media Campaign on LinkedIn China

Creating a Chinese alumni network for Leeds  There are over 10,000 Chinese alumni of the universities of the Leeds City Region (LCR) and, following a competitive pitch, the Leeds City Region Enterprise Partnership (LEP) appointed China Travel Outbound to build a Chinese LinkedIn Group to reach out and reconnect with them. Our brief included delivering credible content, writing articles on the benefits of LCR for...

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