Monthly Archives: November 2016


Queen's House - Royal Museums Greenwich

28

Nov 2016

Royal Museums Greenwich appoints China Travel Outbound to handle Chinese promotional campaign

Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, China Travel Outbound, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. China Travel Outbound has been tasked with driving significant growth in Chinese visitors...

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A Successful Mission to Destination Britain China

28

Nov 2016

A Successful Mission to Destination Britain China

Our very own Vivienne Song has arrived home in Beijing after spending three very busy days in Shanghai attending Destination Britain China, VisitBritain’s anticipated event. Vivienne was on a mission. The mission? To continue our work in China, promoting our client Visit Leeds and helping John Duncan from Conference Leeds with a busy schedule of meetings with an array of Chinese tour operators and travel agents. This is...

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5 ways to attract more Chinese shoppers

12

Nov 2016

5 ways to attract more Chinese shoppers

Recent research showed that the Chinese make up one third of all global tax-free shopping spend, and the Chinese tourist’s average holiday spending budget is ¥16.702 (£1,900). These figures once again remind travel and tourism businesses that the Chinese constitute an extremely lucrative market for retail. And it’s also a market which is predicted to grow to 200 million by 2020. In 2014 the total...

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Helena Beard, Managing Director of China Travel Outbound, shortlisted finalist for the NatWest everywoman awards

10

Nov 2016

Helena Beard, Managing Director of China Travel Outbound, shortlisted finalist for the NatWest everywoman awards

22 extraordinary women whose vision and tenacity have driven their entrepreneurial success have been named as this year’s finalists in the 14th annual NatWest everywoman Awards, the UK’s most prestigious event celebrating the achievements of women business owners. Helena Beard of China Travel Outbound from Brighton has been chosen as a finalist in the Artemis Award category, sponsored by Crystal Clear – this Award will...

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