Monthly Archives: December 2016


Chinese Lantern Festivals Light Up The UK

21

Dec 2016

Chinese Lantern Festivals Light Up The UK

Lantern festivals and events are becoming more and more popular in the UK. We take a look at why that might be and the significance of lanterns to the Chinese. Legend of the Lantern What are lanterns? Where did they come from? How did they originate?  Obviously, lanterns are a light source that were previously used for illuminating spaces such as entranceways. They’re made with...

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The Chinese want to eat Chinese, right?

05

Dec 2016

The Chinese want to eat Chinese, right?

Dim sum, fish and chips or something entirely different – what would a Chinese traveller choose? That might sound like a silly question, but promoting a business efficiently to the rising Chinese outbound travel market requires consideration of Chinese tourists’ preferences and the barriers to sale. Many businesses have already caught on to this, with places like Bicester Village introducing Mandarin guides and signs to...

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