Monthly Archives: January 2017


The Roman Baths appoints China Travel Outbound

30

Jan 2017

The Roman Baths appoints China Travel Outbound

We are delighted to announce that The Roman Baths, Bath has appointed us to promote them to the Chinese Market. Chinese tourists already account for 10% of visits to The Roman Baths, and visits grew by more than 10,000 last year. China Travel Outbound has been tasked with driving further growth in Chinese visitors to The Roman Baths through sales, marketing and PR in China. The Chinese...

Read More


How to attract 300 million Chinese millennials

27

Jan 2017

How to attract 300 million Chinese millennials

They’ve been called “the most important demographic in the world today”. They make up around 2/3 of Chinese outbound tourists and by 2020, they will number 300 million. This growing force in Chinese outbound tourism is travelling far and spending big – but who are the Chinese millennials and how can you attract them to your destination, hotel or visitor attraction? We look at the...

Read More


CTO’s crazy CNY

27

Jan 2017

CTO’s crazy CNY

The final week of the Year of the Monkey. A crazy week that was… … nerve wracking when we got a call from Radio 4 on Wednesday asking for comment for the 6 o’clock news on Chinese arrivals to the UK over this Chinese New Year. With 30 minutes to gather estimated arrival stats and a view on the market. Tick. Listen to the Radio 4 news...

Read More


Is Chinese New Year 2017 Set to Be the Biggest Ever?

13

Jan 2017

Is Chinese New Year 2017 Set to Be the Biggest Ever?

Chinese New Year marks a time for celebration. And also, the time for travelling. To celebrate the holiday, the people of China are given a week off for the Chinese Lunar New Year Golden Week. This year, it runs from 27 January to 2 February. In the UK, our clients are preparing themselves for an influx of very welcome Chinese visitors all important to fill...

Read More


Time to get serious about China

07

Jan 2017

Time to get serious about China

This article first appeared on the travel news website, Travel GBI. Helena Beard, managing director of China Travel Outbound, on what the industry can do to capitalise on the increased interest in the UK among the Chinese travel trade. Few people have had such an influence on UK tourism as President Xi Jinping. Following the Chinese leader’s visit to England in October 2015, there was...

Read More