Monthly Archives: May 2017


7 steps to hotel heaven

23

May 2017

7 steps to hotel heaven

The Chinese outbound travel market is not just the largest in the world – it also grew by 12% in 2016. Chinese tourists outspend and outshop all other tourists. And yet many hotels are missing out on this valuable market, because they think either that Chinese tourists are difficult to cater for, or that they all travel in large groups and stay in mid-market chain...

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A short guide to Chinese KOLs

05

May 2017

A short guide to Chinese KOLs

The rise of the Chinese KOL has been widely documented, but in order to understand how you might use them as part of your marketing tool kit, you should first understand who they are, what they do, how they work, and their potential and pitfalls. We’ve put together a short guide to help and ask whether they are still worth considering or have had their day. What is a...

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China Travel Outbound gets on the heritage trail with two new exciting client wins

03

May 2017

China Travel Outbound gets on the heritage trail with two new exciting client wins

We are delighted to announce that we have started work with two new clients this month, both prestigious UK attractions. Dover Castle One of the jewels in the crown of English Heritage, Dover Castle is the most iconic of English fortresses. Founded in the 11th century, the imposing fortress takes visitors through nine centuries of English history, from the Romans to the Cold War. CTO will be building...

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