Monthly Archives: July 2017


A Chinese mother and daughter sitting at a table, enjoying an evening meal at Bicester Hotel restaurant.

26

Jul 2017

Marketing your restaurant to Chinese tourists

In 2015, Chinese travellers spent a whopping £586 million in the UK with an average spend of £2,174 per person – that’s 3.5 times the average of the average tourist. And, according to Hotels.com, 59% of their budget goes on food and drink. Food and drink is an important consideration when selecting a holiday destination; the a top three consideration in fact. Furthermore, dining out in restaurants tops...

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Chinese media event for VisitBrighton

18

Jul 2017

Chinese media event for VisitBrighton

When we organise media events for our clients, our priority is to ensure that the events are memorable, enjoyable, informative and value for money. Instead of a presentation in a bland hotel room, we decided to take over a silversmith workshop in downtown Beijing for our latest event for our client, VisitBrighton. Our guests included journalists from digital and offline travel and lifestyle media, including sina.com,...

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A Chinese couple shopping in Guidlford High Street

06

Jul 2017

Is the rise of Chinese travel to the UK unstoppable?

It’s hardly a secret that Chinese tourists stay longer (twice as long) and spend more (3½ times more) than the average visitor to the UK. This long-staying, high-spending market is moving up every tourism provider’s priority list as the value of China’s growing outbound travel market – which already stood at 120 million in 2016 – becomes abundantly clear. Chinese tourism to the UK increased...

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