Monthly Archives: January 2018


China’s ski industry is taking off

23

Jan 2018

China’s ski industry is taking off

The growing popularity of adventure tourism is among the factors influencing China’s recent nationwide passion for winter sports. China is due to host the Winter Olympics in Beijing in 2022, and as a result, Chinese President Xi Jinping is attempting to convert 300 million Chinese people to winter sports. The 2014/2015 winter season evidenced a 21% increase in the number of visitors to China’s ski...

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What will the EU-China Tourism Year bring?

05

Jan 2018

What will the EU-China Tourism Year bring?

An exciting opportunity for European tour operators is on our doorstep. How should we prepare for Europe’s improved collaboration with the Chinese travel market? It’s finally here, and it’s about time There has been an Australia-China year of tourism, as well as a US-China year, but finally it is the turn of Europe. Are they just gimmicks, or do they make a real difference? In...

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