Monthly Archives: November 2019


Will Greece be the 2020 European hotspot for Chinese tourists?

12

Nov 2019

Will Greece be the 2020 European hotspot for Chinese tourists?

When our clients ask us how to influence Chinese tourists’ destination choice, we often recommend working with KOLs or Key Opinion Leaders. If they have bigger budgets, we suggest that they work with a celebrity ambassador. And sometimes we joke that, if they really want to put their destination on the map, perhaps they can persuade President Xi to come on a state visit. This...

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Senior digital agency specialist joins China Travel Outbound

11

Nov 2019

Senior digital agency specialist joins China Travel Outbound

Travel PR and marketing agency, China Travel Outbound (CTO), has recruited senior digital specialist, Ed Lamb, to head up its client services division. Lamb has nearly two decades’ experience on agency management teams and joins CTO from the award-winning Brighton digital agency, Propellernet, where he worked for 9 years, leading pitch wins with new blue-chip clients such as Marks and Spencer, Waitrose and McArthurGlen.   Prior to...

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Video interview: ‘Chinese PR tips with Vivienne Song’

06

Nov 2019

Video interview: ‘Chinese PR tips with Vivienne Song’

Effective PR is essential in order to be successful in the outbound Chinese tourism market.  Forming great working relationships with the Chinese media and Chinese KOLs is a complete game changer in terms of promoting a destination to the outbound Chinese tourist market. Both the Chinese media and KOLs have the power to connect with a wider Chinese audience in order to market a destination...

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CTO's Managing Director, Helena Beard, speaking at the Chinese Tourism Leaders' Dinner

04

Nov 2019

Chinese Tourism Leaders’ Dinner 2019

The third annual Chinese Tourism Leaders’ Dinner, held on the eve of World Travel Market London 2019, was a huge success. Hosted by China Travel Outbound and Capela China, the event marks the beginning of the international travel event and brings together all the movers and shakers of the British tourism industry who are making a difference to growing the inbound market of Chinese visitors...

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