News and views on the Chinese tourism scene


Our newest client : VisitBrighton

07

Apr 2016

Our newest client : VisitBrighton

We are promoting our home town! We are delighted to announce that we have been appointed by VisitBrighton to spearhead their expansion into the Chinese tourism market. We’ll be working with Chinese travel agents and tour operators, including 25 who recently visited Brighton & Hove as part of a familiarisation trip organised by VisitBritain, to encourage them to include the seaside city within their group touring options. The agency...

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Qingming Festival (Tomb-sweeping Day) April 2-4

30

Mar 2016

Qingming Festival (Tomb-sweeping Day) April 2-4

Qingming Festival (also known as Pure Brightness Festival or Tomb-sweeping Day) is a Chinese festival which celebrates the beginning of the rising temperatures and increased rainfall synonymous with spring. The festival indicates the beginning of the season for agriculture, as the climate becomes better for ploughing and sowing seeds. However, the festival also has a symbolic affiliation with the paying of respects to the deceased,...

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Generating Results with the Chinese Travel Trade

24

Mar 2016

Generating Results with the Chinese Travel Trade

Last month, we wrote about the Top Five Challenges faced by UK tourism brands in accessing the Chinese travel market. Here, we look at the first of those challenges; Generating Results with the Chinese Travel Trade   When I talk to marketing managers on their return from events or sales missions where they have met with Chinese tour operators, they are full of optimism about the...

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Cross-cultural challenges for British people doing business in China

24

Mar 2016

Cross-cultural challenges for British people doing business in China

Our guest blog this month comes from Csaba Toth MA, MSc, FCMI, Managing Partner of ICQ Consulting and an expert in International Culture. With the globalisation of world business, China has become an appealing market for foreign investors. The problem of cross-cultural management and communication arise as the cooperation between China and its culturally different Western partners continues to increase at an unprecedented rate. The...

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Leeds City Region holds Bake-Off in Beijing

16

Mar 2016

Leeds City Region holds Bake-Off in Beijing

This month, our team in Beijing organised and hosted a very unusual media workshop for 10 of Beijing’s top travel  journalists to introduce them to the cities of Leeds, Bradford and Huddersfield and the surrounding regions of West Yorkshire. We like to do things a bit differently at China Travel Outbound so our Beijing Director, Vivienne, invited the media to an up and coming, trendy bakery in...

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Top Five Challenges in Attracting Chinese Tourists to the UK

04

Mar 2016

Top Five Challenges in Attracting Chinese Tourists to the UK

The benefits of doing business with China are plentiful and the opportunities for tourism vast. You will have heard the facts and figures about China being the largest travel source market in the world and the ever-expanding affluent middle class, hell-bent on having new experiences, visiting exciting destinations and spending their holiday money on posh perfume and desirable fashion labels. However, for many tourism brands, whilst the...

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The rise of the independent Chinese traveller

25

Feb 2016

The rise of the independent Chinese traveller

While group tourism still features heavily on the landscape of Chinese outbound tourism, global destinations and attractions are recently welcoming a very different type of traveller. Once synonymous with the Chinese tourist, more and more Chinese are now ditching the gruelling itineraries and service station suppers of group tours, replacing them with independent adventure. The new Chinese tourist demands unique and authentic experiences from their...

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How do the Chinese choose holiday destinations?

25

Feb 2016

How do the Chinese choose holiday destinations?

It is, by now, widely acknowledged that the shopping habits of Chinese tourists abroad have become something of a global phenomenon. China’s ever expanding middle classes have gained worldwide attention for pouring into various destinations (particularly Japan) and showering copious amounts of cash on luxury items. So much so that the Japanese word “Bakugai” (explosively shopping) was chosen as the buzzword of 2015. But does this mean that...

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20

Feb 2016

Record breaking overseas travel during this year’s Chinese Spring Festival

Spring Festival, also known as Chinese New Year, is the biggest public holiday in China, lasting from the 1st to 15th day of the first lunar month. Whilst traditionally, this holiday is spent at home with closest family, recent years have shown a dramatic shift in the observance of this festival. Of the 300 million Chinese who travelled during the holiday (most migrating from China’s super-sized...

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