News and views on the Chinese tourism scene


Leeds City Region holds Bake-Off in Beijing

16

Mar 2016

Leeds City Region holds Bake-Off in Beijing

This month, our team in Beijing organised and hosted a very unusual media workshop for 10 of Beijing’s top travel  journalists to introduce them to the cities of Leeds, Bradford and Huddersfield and the surrounding regions of West Yorkshire. We like to do things a bit differently at China Travel Outbound so our Beijing Director, Vivienne, invited the media to an up and coming, trendy bakery in...

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Top Five Challenges in Attracting Chinese Tourists to the UK

04

Mar 2016

Top Five Challenges in Attracting Chinese Tourists to the UK

The benefits of doing business with China are plentiful and the opportunities for tourism vast. You will have heard the facts and figures about China being the largest travel source market in the world and the ever-expanding affluent middle class, hell-bent on having new experiences, visiting exciting destinations and spending their holiday money on posh perfume and desirable fashion labels. However, for many tourism brands, whilst the...

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The rise of the independent Chinese traveller

25

Feb 2016

The rise of the independent Chinese traveller

While group tourism still features heavily on the landscape of Chinese outbound tourism, global destinations and attractions are recently welcoming a very different type of traveller. Once synonymous with the Chinese tourist, more and more Chinese are now ditching the gruelling itineraries and service station suppers of group tours, replacing them with independent adventure. The new Chinese tourist demands unique and authentic experiences from their...

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How do the Chinese choose holiday destinations?

25

Feb 2016

How do the Chinese choose holiday destinations?

It is, by now, widely acknowledged that the shopping habits of Chinese tourists abroad have become something of a global phenomenon. China’s ever expanding middle classes have gained worldwide attention for pouring into various destinations (particularly Japan) and showering copious amounts of cash on luxury items. So much so that the Japanese word “Bakugai” (explosively shopping) was chosen as the buzzword of 2015. But does this mean that...

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20

Feb 2016

Record breaking overseas travel during this year’s Chinese Spring Festival

Spring Festival, also known as Chinese New Year, is the biggest public holiday in China, lasting from the 1st to 15th day of the first lunar month. Whilst traditionally, this holiday is spent at home with closest family, recent years have shown a dramatic shift in the observance of this festival. Of the 300 million Chinese who travelled during the holiday (most migrating from China’s super-sized...

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China celebrates the start of the "Year of the Monkey" toady!

08

Feb 2016

“Xin Nian Kuai Le” to all of our friends this Chinese New Year!

At China Travel Outbound would like to wish all our friends a “Xin Nian Kuai Le” (sing nee-ann koo-why ler), or Happy New Year and “Kung Hei Fat Choi” (kung-he fat choy) for a wealthy year! The Chinese New Year festival marks the start of the New Year in the Chinese calendar, beginning on the second new moon after the winter solstice and ending on the...

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We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

04

Feb 2016

We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

With the Year of the Monkey around the corner, we wanted to find out how the people of Beijing would be gearing up for the festivities! We asked China Travel Outbound’s Vivienne Song, to tell us how she will be celebrating this year. Hi Vivienne! How are you going to be celebrating Chinese New Year this year? The 7 day long holiday allows us time to...

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Love is in the air…

27

Jan 2016

Love is in the air…

With Valentine’s Day coming up, couples across the world will be celebrating by jetting off to exciting destinations. But does who chooses the trip make a difference to Chinese outbound tourism? Well, according to a recent study, gender may have some influence over Chinese travel trends. The study found that 59 per cent of Chinese travellers in the first half of 2015 were women, with...

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Should the travel industry be worried about the Chinese economy?

15

Jan 2016

Should the travel industry be worried about the Chinese economy?

The Chinese economy has been all over the press recently, with the slowdown panicking some economists, who fear that the sharp fall in China’s stock prices last year could affect the global economy in 2016. However, official figures suggest that economic growth may have stabilized at about 6.5 per cent during the end of 2015 – still nowhere near the double-digit norm prior to the...

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Why China should be on your 2016 priority list.

12

Jan 2016

Why China should be on your 2016 priority list.

With the sustainable growth of China’s economy, a gradually relaxing political climate, as well as the substantial increase in its people’s personal income, China’s tourism industry has seen unprecedented development in recent years. Despite recent concerns over China’s economic situation, this year around 136 million international passenger journeys – the most in the world – are expected to originate in China, with an expected 234...

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