News and views on the Chinese tourism scene


2016 Trends in outbound Chinese tourism

11

Jan 2016

2016 Trends in outbound Chinese tourism

According to the China Tourism Research Institute, 2015 saw an incredible 61.90 million outbound visitors from China in just the first half of the year, that’s 12.1% more than during the same period in 2014. And, surveys conducted by travel agencies all around China predict that outbound tourism is set to rise further still in 2016, despite fears of an economic crash. In fact, it is...

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Is Christmas Celebrated in China?

16

Dec 2015

Is Christmas Celebrated in China?

We all know the importance of Chinese New Year but what happens in China at Christmas time? Since the Christian population of mainland China is only 1%, you could be forgiven for assuming that Christmas goes largely unnoticed. However, that’s not entirely the case. Although Christmas Day is not a public or religious holiday in mainland China, in Chinese cities and urban populations there are...

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Social Media marketing in China – where to begin

01

Oct 2015

Social Media marketing in China – where to begin

Where do you start?  Well, not with Facebook, Twitter or Youtube, which are all banned in China!  But before you remove   “write Chinese social media plan” from your ‘to do’ list, you might want to pause and read on a little; social media marketing is more critical in China than in any other market in the world. Here’s why: 1. Social media is huge in...

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14

Aug 2015

Five tips for using PR to build your travel brand in China

With a population of 1.3 billion, and a land mass approximately the size of Europe, marketing your travel brand efficiently in China can be a daunting task. This is where a targeted, well executed PR strategy as part of a wider marketing plan comes to the fore. At China Travel Outbound we would love to help you devise your PR strategy, but to kick things...

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Establishing a sales and marketing presence in China

21

May 2015

Establishing a sales and marketing presence in China

A quick google search on the Chinese outbound traveller will produce a plethora of reports on the size and nature of this new emerging market. The reason for this explosion of interest is not surprising. According to the UN World Tourism Organisation, the Chinese are now the world’s biggest spenders on international tourism, splashing out $102 billion in 2012—a 40% increase on the previous year....

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Tailored Luxury Sales Mission to China

30

Oct 2014

Tailored Luxury Sales Mission to China

I recently joined one of my clients on a sales mission to China to visit some potential tour operator partners who specialise in tailor-made itineraries for their wealthy Chinese customer base.  My client’s product is aimed at such individuals (though not yet in China) with a taste for accommodation outside the traditional luxury 5* hotel, usually involving a minimum of 3 nights.  The attraction of...

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19

Aug 2014

China Travel Outbound takes the stress out of sales missions for the travel industry

China Travel Outbound today announced a new initiative to help travel and tourism customers explore the potential in the outbound international Chinese market. CTO is offering customers a 3 day exclusive sales mission to China this year, visiting up to six targeted tour operators and travel agents who have the potential to form partnerships with western travel and tourism businesses. CTO will make appointments with...

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Translation Tips for the Chinese market

21

May 2014

Translation Tips for the Chinese market

If you have a visitor guide, a website, an audio guide or any kind of signage in your attraction, you are probably thinking about whether you should be translating it for the Chinese market. The answer to that question is an overwhelming ‘yes’. Your visitors will expect it and the tour operators considering your hotel or attraction for inclusion on their tours will be influenced...

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The Chinese outbound traveller

04

Apr 2014

The Chinese outbound traveller

A quick google search on the Chinese outbound traveller will produce a plethora of reports on the size and nature of this new emerging market. The reason for this explosion of interest is not surprising.  According to the UN World Tourism Organisation, the Chinese are now the world’s biggest spenders on international tourism,   splashing out $102 billion in 2012—a 40% increase on the previous...

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Adrian Watts appointed Managing Director of China Travel Outbound

22

Jan 2014

Adrian Watts appointed Managing Director of China Travel Outbound

China Travel Outbound today announced the appointment of Adrian Watts as Managing Director. China Travel Outbound, a sister company to KBC PR and Marketing, was launched at World Travel Market in 2013. The company offers specialist representation, PR and marketing services for travel and tourism brands looking to promote themselves to the Chinese market. Adrian Watts’ travel career started in the airline industry but he was...

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