News and views on the Chinese tourism scene


China celebrates the start of the "Year of the Monkey" toady!

08

Feb 2016

“Xin Nian Kuai Le” to all of our friends this Chinese New Year!

At China Travel Outbound would like to wish all our friends a “Xin Nian Kuai Le” (sing nee-ann koo-why ler), or Happy New Year and “Kung Hei Fat Choi” (kung-he fat choy) for a wealthy year! The Chinese New Year festival marks the start of the New Year in the Chinese calendar, beginning on the second new moon after the winter solstice and ending on the...

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We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

04

Feb 2016

We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

With the Year of the Monkey around the corner, we wanted to find out how the people of Beijing would be gearing up for the festivities! We asked China Travel Outbound’s Vivienne Song, to tell us how she will be celebrating this year. Hi Vivienne! How are you going to be celebrating Chinese New Year this year? The 7 day long holiday allows us time to...

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Love is in the air…

27

Jan 2016

Love is in the air…

With Valentine’s Day coming up, couples across the world will be celebrating by jetting off to exciting destinations. But does who chooses the trip make a difference to Chinese outbound tourism? Well, according to a recent study, gender may have some influence over Chinese travel trends. The study found that 59 per cent of Chinese travellers in the first half of 2015 were women, with...

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Should the travel industry be worried about the Chinese economy?

15

Jan 2016

Should the travel industry be worried about the Chinese economy?

The Chinese economy has been all over the press recently, with the slowdown panicking some economists, who fear that the sharp fall in China’s stock prices last year could affect the global economy in 2016. However, official figures suggest that economic growth may have stabilized at about 6.5 per cent during the end of 2015 – still nowhere near the double-digit norm prior to the...

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Why China should be on your 2016 priority list.

12

Jan 2016

Why China should be on your 2016 priority list.

With the sustainable growth of China’s economy, a gradually relaxing political climate, as well as the substantial increase in its people’s personal income, China’s tourism industry has seen unprecedented development in recent years. Despite recent concerns over China’s economic situation, this year around 136 million international passenger journeys – the most in the world – are expected to originate in China, with an expected 234...

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2016 Trends in outbound Chinese tourism

11

Jan 2016

2016 Trends in outbound Chinese tourism

According to the China Tourism Research Institute, 2015 saw an incredible 61.90 million outbound visitors from China in just the first half of the year, that’s 12.1% more than during the same period in 2014. And, surveys conducted by travel agencies all around China predict that outbound tourism is set to rise further still in 2016, despite fears of an economic crash. In fact, it is...

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Is Christmas Celebrated in China?

16

Dec 2015

Is Christmas Celebrated in China?

We all know the importance of Chinese New Year but what happens in China at Christmas time? Since the Christian population of mainland China is only 1%, you could be forgiven for assuming that Christmas goes largely unnoticed. However, that’s not entirely the case. Although Christmas Day is not a public or religious holiday in mainland China, in Chinese cities and urban populations there are...

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Social Media marketing in China – where to begin

01

Oct 2015

Social Media marketing in China – where to begin

Where do you start?  Well, not with Facebook, Twitter or Youtube, which are all banned in China!  But before you remove   “write Chinese social media plan” from your ‘to do’ list, you might want to pause and read on a little; social media marketing is more critical in China than in any other market in the world. Here’s why: 1. Social media is huge in...

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14

Aug 2015

Five tips for using PR to build your travel brand in China

With a population of 1.3 billion, and a land mass approximately the size of Europe, marketing your travel brand efficiently in China can be a daunting task. This is where a targeted, well executed PR strategy as part of a wider marketing plan comes to the fore. At China Travel Outbound we would love to help you devise your PR strategy, but to kick things...

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Establishing a sales and marketing presence in China

21

May 2015

Establishing a sales and marketing presence in China

A quick google search on the Chinese outbound traveller will produce a plethora of reports on the size and nature of this new emerging market. The reason for this explosion of interest is not surprising. According to the UN World Tourism Organisation, the Chinese are now the world’s biggest spenders on international tourism, splashing out $102 billion in 2012—a 40% increase on the previous year....

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