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Dec 2015Is Christmas Celebrated in China?
We all know the importance of Chinese New Year but what happens in China at Christmas time? Since the Christian population of mainland China is only 1%, you could be forgiven for assuming that Christmas goes largely unnoticed. However, that’s not entirely the case. Although Christmas Day is not a public or religious holiday in mainland China, in Chinese cities and urban populations there are...
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01
Oct 2015Social Media marketing in China – where to begin
Where do you start? Well, not with Facebook, Twitter or Youtube, which are all banned in China! But before you remove “write Chinese social media plan” from your ‘to do’ list, you might want to pause and read on a little; social media marketing is more critical in China than in any other market in the world. Here’s why: 1. Social media is huge in...
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Aug 2015Five tips for using PR to build your travel brand in China
With a population of 1.3 billion, and a land mass approximately the size of Europe, marketing your travel brand efficiently in China can be a daunting task. This is where a targeted, well executed PR strategy as part of a wider marketing plan comes to the fore. At China Travel Outbound we would love to help you devise your PR strategy, but to kick things...
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May 2015Establishing a sales and marketing presence in China
A quick google search on the Chinese outbound traveller will produce a plethora of reports on the size and nature of this new emerging market. The reason for this explosion of interest is not surprising. According to the UN World Tourism Organisation, the Chinese are now the world’s biggest spenders on international tourism, splashing out $102 billion in 2012—a 40% increase on the previous year....
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Oct 2014Tailored Luxury Sales Mission to China
I recently joined one of my clients on a sales mission to China to visit some potential tour operator partners who specialise in tailor-made itineraries for their wealthy Chinese customer base. My client’s product is aimed at such individuals (though not yet in China) with a taste for accommodation outside the traditional luxury 5* hotel, usually involving a minimum of 3 nights. The attraction of...
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Aug 2014China Travel Outbound takes the stress out of sales missions for the travel industry
China Travel Outbound today announced a new initiative to help travel and tourism customers explore the potential in the outbound international Chinese market. CTO is offering customers a 3 day exclusive sales mission to China this year, visiting up to six targeted tour operators and travel agents who have the potential to form partnerships with western travel and tourism businesses. CTO will make appointments with...
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May 2014Translation Tips for the Chinese market
If you have a visitor guide, a website, an audio guide or any kind of signage in your attraction, you are probably thinking about whether you should be translating it for the Chinese market. The answer to that question is an overwhelming ‘yes’. Your visitors will expect it and the tour operators considering your hotel or attraction for inclusion on their tours will be influenced...
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04
Apr 2014The Chinese outbound traveller
A quick google search on the Chinese outbound traveller will produce a plethora of reports on the size and nature of this new emerging market. The reason for this explosion of interest is not surprising. According to the UN World Tourism Organisation, the Chinese are now the world’s biggest spenders on international tourism, splashing out $102 billion in 2012—a 40% increase on the previous...
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22
Jan 2014Adrian Watts appointed Managing Director of China Travel Outbound
China Travel Outbound today announced the appointment of Adrian Watts as Managing Director. China Travel Outbound, a sister company to KBC PR and Marketing, was launched at World Travel Market in 2013. The company offers specialist representation, PR and marketing services for travel and tourism brands looking to promote themselves to the Chinese market. Adrian Watts’ travel career started in the airline industry but he was...
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