News and views on the Chinese tourism scene


A Guide to Chinese students studying abroad in Europe

20

Mar 2018

A Guide to Chinese students studying abroad in Europe

Over the past few years, there has been significant growth in the number of Chinese students living and studying abroad, and this is expected to increase in the next five years. Yu Minhong, founder and CEO of the New Oriental Education and Technology Group, estimates that the number of Chinese students studying abroad is approximately 800,000 per annum. One of the most popular destinations for...

Read More


Virgin Trains East Coast appoints China Travel Outbound  to deliver China campaign

07

Mar 2018

Virgin Trains East Coast appoints China Travel Outbound to deliver China campaign

Following a competitive pitch, specialist travel PR agency, China Travel Outbound, has been appointed by Virgin Trains East Coast to develop a PR and marketing campaign aimed at growing its Chinese customer base. The campaign, which will be delivered both in the UK and in China, will maximise the opportunity offered by the huge growth in Chinese travellers to the UK, and the large number...

Read More


China’s ski industry is taking off

23

Jan 2018

China’s ski industry is taking off

The growing popularity of adventure tourism is among the factors influencing China’s recent nationwide passion for winter sports. China is due to host the Winter Olympics in Beijing in 2022, and as a result, Chinese President Xi Jinping is attempting to convert 300 million Chinese people to winter sports. The 2014/2015 winter season evidenced a 21% increase in the number of visitors to China’s ski...

Read More


What will the EU-China Tourism Year bring?

05

Jan 2018

What will the EU-China Tourism Year bring?

An exciting opportunity for European tour operators is on our doorstep. How should we prepare for Europe’s improved collaboration with the Chinese travel market? It’s finally here, and it’s about time There has been an Australia-China year of tourism, as well as a US-China year, but finally it is the turn of Europe. Are they just gimmicks, or do they make a real difference? In...

Read More


A Guide to Chinese National Holidays in 2018

21

Dec 2017

A Guide to Chinese National Holidays in 2018

Are you wondering what are the key times of year to expect an influx of Chinese tourists? Here is our helpful guide to Chinese National Holiday dates in 2018:   Saturday 30th December to Monday 1st January – New Year Holiday Thursday 15th February to Wednesday 21st February – Chinese New Year Holiday/ Spring Festival  Thursday 8th March – International Women’s Day Thursday 5th April to 7th...

Read More


Are Chinese tourists the new adventurers?

30

Nov 2017

Are Chinese tourists the new adventurers?

Chinese tourists are becoming more independent In 2017, it is predicted 135 million Chinese tourists will travel abroad, making China the world’s largest outbound travel market. This has the potential to increase to an estimated 234 million Chinese overseas travellers by 2020. However, an ever-widening gap between Chinese tourists travelling abroad in groups, who are likely to be first-time overseas travellers opting for the comfort...

Read More


Quality has become more important than quantity to Chinese tourists visiting the UK

07

Nov 2017

Quality has become more important than quantity to Chinese tourists visiting the UK

For the growing number of Chinese FITs, quality and value for money has overtaken packed itineraries and cheap prices, according to Professor Dr. Wolfgang Arlt speaking at the inaugural Chinese Tourism Leaders’ Dinner. Professor Dr. Wolfgang Arlt went on to tell guests that the Chinese are looking for unique experiences that they cannot find in China: gazing at stars, breathing in fresh air, mushroom and...

Read More


10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

29

Oct 2017

10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

It’s the largest outbound travel market in the world 133 million Chinese travelled overseas in 2016 – a rise of 11.5% from 2015. And it’s still growing The number of outbound Chinese tourists is forecast to hit 220 million by 2020 and spend forecast to reach $US 255 billion by 2025 – twice that of the USA. It can only get bigger Only around 6%...

Read More


Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

06

Oct 2017

Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and...

Read More


Harnessing the power of Chinese celebrity for the city of Bristol

22

Sep 2017

Harnessing the power of Chinese celebrity for the city of Bristol

One of the most effective ways to influence Chinese consumers and to get them to actively engage with your tourism or travel brand is to embrace the power of celebrity. Chinese millennials love to know what celebrities are doing and saying, and follow them avidly via online media channels, WeChat and Weibo. Websites and other media platforms often work with celebrities or high profile bloggers...

Read More



Page 3 of 1112345...10...Last »