News and views on the Chinese tourism scene


A short guide to Chinese KOLs

05

May 2017

A short guide to Chinese KOLs

The rise of the Chinese KOL has been widely documented, but in order to understand how you might use them as part of your marketing tool kit, you should first understand who they are, what they do, how they work, and their potential and pitfalls. We’ve put together a short guide to help and ask whether they are still worth considering or have had their day. What is a...

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China Travel Outbound gets on the heritage trail with two new exciting client wins

03

May 2017

China Travel Outbound gets on the heritage trail with two new exciting client wins

We are delighted to announce that we have started work with two new clients this month, both prestigious UK attractions. Dover Castle One of the jewels in the crown of English Heritage, Dover Castle is the most iconic of English fortresses. Founded in the 11th century, the imposing fortress takes visitors through nine centuries of English history, from the Romans to the Cold War. CTO will be building...

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How to attract Chinese tourists to your destination

28

Apr 2017

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in appealing to the Chinese is small. That means there’s a...

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We’re hiring! Account Executive : Graduate Role in Brighton

07

Apr 2017

We’re hiring! Account Executive : Graduate Role in Brighton

Join a fast growing, award-winning international marketing agency based in Brighton China Travel Outbound is a PR, sales and marketing agency with offices in Brighton and Beijing. We help tourist attractions, destinations, hotels and restaurants promote themselves to the huge market of Chinese tourists who are now choosing to holiday in the UK, Europe and America. We’ve recently won three new clients and our small...

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Inaugural Chinese Student Society VIP Fam Trip to Brighton

29

Mar 2017

Inaugural Chinese Student Society VIP Fam Trip to Brighton

There are around 130,000 students from mainland China and Hong Kong studying in the UK, making the UK one of the most popular countries in the world for overseas study. During their degrees, students explore beyond their university towns and share their experiences with their fellow students, and their friends and family back in China, primarily using social media. We were keen to find a...

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Interning at China Travel Outbound

28

Mar 2017

Interning at China Travel Outbound

By Leah Hui: Tourism Marketing Assistant at China Travel Outbound; University of Sussex Class of 2016 Graduate. What a thrilling half a year it’s been. I started as an intern at China Travel Outbound on 14 November 2016, a date that’s been eternally etched into my brain – it’s surprising to me how different my life was this time last year, so how did I...

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First ever Chinese Student Society VIP Fam Trip arrives in Brighton and Hove

23

Mar 2017

First ever Chinese Student Society VIP Fam Trip arrives in Brighton and Hove

The first ever VIP Fam Trip for senior members of the UK’s Chinese Student Societies takes place in Brighton and Hove this weekend. The pilot project, organised by specialist PR and Marketing agency, China Travel Outbound, aims to raise the city’s profile within the Chinese student communities studying here in the UK, and with their friends and family in China. Presidents and Vice-Presidents of the...

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China’s ageing population: a new market for tourism?

08

Mar 2017

China’s ageing population: a new market for tourism?

1.373 billion. China’s current population – one that is now deemed as ageing. A country that used to have a 43 year average life expectancy now has a 74.7 year average. China clearly must be doing something right, especially with about 30% of the population being over the age of 50. This figure speaks volumes about China’s continuing improvement in a number of areas. First...

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How to reach Chinese millennials? Get online.

07

Feb 2017

How to reach Chinese millennials? Get online.

In last week’s blog, we looked at the habits and demographics of 300 million Chinese millennials. Here, we look more closely at what travel and tourism brands can do to reach them. It has been said that Chinese millennials “don’t go online, they live online”. Unsurprisingly, this tech-savvy cohort researches travel online, and likes reams of information about destinations, including experiences and where to eat/drink/shop. They...

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The Roman Baths appoints China Travel Outbound

30

Jan 2017

The Roman Baths appoints China Travel Outbound

We are delighted to announce that The Roman Baths, Bath has appointed us to promote them to the Chinese Market. Chinese tourists already account for 10% of visits to The Roman Baths, and visits grew by more than 10,000 last year. China Travel Outbound has been tasked with driving further growth in Chinese visitors to The Roman Baths through sales, marketing and PR in China. The Chinese...

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