business


Senior digital agency specialist joins China Travel Outbound

11

Nov 2019

Senior digital agency specialist joins China Travel Outbound

Travel PR and marketing agency, China Travel Outbound (CTO), has recruited senior digital specialist, Ed Lamb, to head up its client services division. Lamb has nearly two decades’ experience on agency management teams and joins CTO from the award-winning Brighton digital agency, Propellernet, where he worked for 9 years, leading pitch wins with new blue-chip clients such as Marks and Spencer, Waitrose and McArthurGlen.   Prior to...

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Video interview: ‘Chinese PR tips with Vivienne Song’

06

Nov 2019

Video interview: ‘Chinese PR tips with Vivienne Song’

Effective PR is essential in order to be successful in the outbound Chinese tourism market.  Forming great working relationships with the Chinese media and Chinese KOLs is a complete game changer in terms of promoting a destination to the outbound Chinese tourist market. Both the Chinese media and KOLs have the power to connect with a wider Chinese audience in order to market a destination...

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CTO's Managing Director, Helena Beard, speaking at the Chinese Tourism Leaders' Dinner

04

Nov 2019

Chinese Tourism Leaders’ Dinner 2019

The third annual Chinese Tourism Leaders’ Dinner, held on the eve of World Travel Market London 2019, was a huge success. Hosted by China Travel Outbound and Capela China, the event marks the beginning of the international travel event and brings together all the movers and shakers of the British tourism industry who are making a difference to growing the inbound market of Chinese visitors...

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Why are the Chinese going Nordic?

03

Jul 2019

Why are the Chinese going Nordic?

Why the Nordic region? From the fresh air, fjords and fish platters to the endless summer days and early winter nights; this intriguing northern culture continues to entice Chinese travellers from all over the country to satiate their curiosities and embrace the welcome culture shock that awaits them in the land of the Vikings. Although Scandinavia may not currently sit at pole position on their...

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Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

27

Jun 2019

Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

‘Children’s Day’ is an annual holiday in China, as well as many other countries, celebrated on June 1st. While there are no specific traditions to be followed regarding the holiday, it is typically accepted as being a day for parents to spend time with their children and reflect on the impact they have on their lives; it is a day for ‘family time’. Many companies...

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London North Eastern Railway wins CTW Chinese Tourist Welcome Award

17

May 2019

London North Eastern Railway wins CTW Chinese Tourist Welcome Award

We are delighted that our clients and friends over at London North Eastern Railway (LNER) won a CTW Chinese Tourist Welcome Award at ITB China in Shanghai this week for their hard work in the China market. LNER was awarded the Bronze Welcome Award in the Marketing category. The award was presented by COTRI and the Ctrip Institute for Tourism Studies, and handed to LNER’s...

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Integrated Chinese trade and media campaign for London North Eastern Railway

08

Mar 2019

Integrated Chinese trade and media campaign for London North Eastern Railway

You may remember the incredibly talented KOL and illustrator, Liu Huan (pen name Queenio), from one of our articles last year about her trip to the UK. We were so impressed with her unique travel blogs which are brought to life by her vibrant illustrative style that we invited her to collaborate on a new campaign with London North Eastern Railway (LNER). The purpose of...

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How do Chinese tourists choose their hotels?

14

Dec 2018

How do Chinese tourists choose their hotels?

145 million Chinese tourists travelled overseas last year, but how did they make their hotel or accommodation choices? The Chinese are quite cautious when selecting accommodation for their next overseas trip. Security is a top priority, and they also want to feel comfortable and welcomed in the accommodation they choose. Services like Mandarin staff, Chinese-language hotel information booklets and restaurant menus, and accepting Chinese payment...

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2019 Guide to Chinese National Holidays and Trade Shows

04

Dec 2018

2019 Guide to Chinese National Holidays and Trade Shows

2019 is shaping up to be another fantastic year for Chinese outbound tourism, but which are the key dates you need to know for next year’s diary? We’ve listed some of the most important dates in the Chinese calendar, including (in red) the public holidays. If you are promoting your travel brand in the China market, you can also find below a list of China’s...

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Key Findings from the Chinese Tourism Leaders’ Dinner 2018

16

Nov 2018

Key Findings from the Chinese Tourism Leaders’ Dinner 2018

During this year’s World Travel Market, we hosted our annual Chinese Tourism Leader’s Dinner in collaboration with Capela China, welcoming an audience of senior travel and tourism professionals representing UK attractions and tourist boards to discuss recent market trends and share success stories about their marketing in China. Guests included representatives from Gatwick Airport, Lake District China Forum, Marketing Manchester, London North Eastern Railway, English...

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