China


Key Findings from the Chinese Tourism Leaders’ Dinner 2018

16

Nov 2018

Key Findings from the Chinese Tourism Leaders’ Dinner 2018

During this year’s World Travel Market, we hosted our annual Chinese Tourism Leader’s Dinner in collaboration with Capela China, welcoming an audience of senior travel and tourism professionals representing UK attractions and tourist boards to discuss recent market trends and share success stories about their marketing in China. Guests included representatives from Gatwick Airport, Lake District China Forum, Marketing Manchester, London North Eastern Railway, English...

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Two Chinese KOLs travel the UK with London North Eastern Railway

14

Nov 2018

Two Chinese KOLs travel the UK with London North Eastern Railway

On behalf of London North Eastern Railway, we welcomed two influential Chinese travel KOLs to the UK on a cross-country trip back in June 2018. One of the KOLs was Wang Yuan, the Chief Editor of one of China’s premier fashion and lifestyle apps, MOGU Street Lifestyle, which has over 160 million registered members. This social commerce app targets affluent millennials interested in fashion and...

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Join our Chinese Media Hospitality List

12

Oct 2018

Join our Chinese Media Hospitality List

We have launched a new opportunity for British hotels and restaurants to host visiting Chinese media, travel bloggers and Key Opinion Leaders. Our Chinese Media Hospitality List will include a maximum of five hotels in each town or city to be contacted with opportunities to host Chinese media and VIPs visiting the UK. There will be no charge to join the list, but participating hotels must...

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Get Ready for 7 Million Chinese Tourists

26

Sep 2018

Get Ready for 7 Million Chinese Tourists

National Day Golden Week, celebrating China’s National Day, is one of the country’s longest national holidays, lasting from Monday 1st to Sunday 7th October this year. Similar to Chinese New Year, it is also an extremely popular time to travel for the Chinese, with many taking advantage of the rare week-long break to enjoy a relaxing vacation at home or abroad. But what evidence is...

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Chinese tourists and the Great Outdoors – let’s explore

17

Sep 2018

Chinese tourists and the Great Outdoors – let’s explore

Parks and gardens? Really? Surely it’s all about landmarks and outlet malls? Well, no. As it turns out, a mulberry tree can be just as appealing as a Mulberry handbag. Venturing outdoors to the countryside, to see elegant botanical gardens and unrivalled displays of natural beauty, is becoming a very popular Chinese travel trend. It provides a change of scenery from world-famous landmarks that lure...

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Watch and Go – How do TV and film influence Chinese travellers?

10

Sep 2018

Watch and Go – How do TV and film influence Chinese travellers?

Image: Malin Head, Donegal, Republic of Ireland. Appeared in the latest Star Wars franchise films. Is it really a travel incentive? Travelling abroad to visit film and television locations is an often-overlooked tourism incentive. Since Chinese tourists are beginning to favour authentic travel experiences over shopping and organised group tour packages, travelling to see film and television shooting locations, often in remote areas of countries...

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Selecting Travel KOLs: How do we choose our bloggers?

27

Aug 2018

Selecting Travel KOLs: How do we choose our bloggers?

In our last blog, we wrote about the metrics you need to understand when selecting a travel KOL. So what’s the process when our clients come to us and suggest they would like us to organise a KOL trip? Match product with skills, audience and interests The first thing we consider is the objective of the project and the product itself. When we were looking...

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A Day in the Life of Vivienne Song

05

Aug 2018

A Day in the Life of Vivienne Song

Vivienne Song is China Travel Outbound’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our China Travel Outbound team.   But what is her life in China like? Vivienne, her husband, and her two adorable cats live in...

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Explaining Chinese Payment Systems – What’s the fuss about?

13

Jul 2018

Explaining Chinese Payment Systems – What’s the fuss about?

Chinese mobile payment systems are more than just a modern convenience – they have a considerable impact on China’s travel and tourism industry. As we know, Chinese travellers enjoy travelling as conveniently as possible, and they dislike being overwhelmed by a destination’s cultural difference. One way a destination can demonstrate a strong “China Welcome” is by allowing visitors to purchase goods and services using popular...

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The Curious Case of Press Releases

29

Jun 2018

The Curious Case of Press Releases

Press releases can be about anything that piques the interest of Chinese audiences, from quirky stories about a light show at Stonehenge, to the unique history of the UK’s most popular heritage sights. We have recently delivered two very different kinds of press release for English Heritage – one about the flamboyant Kari Kola light show at Stonehenge, and the other about the tiny Myrtle...

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