China


A Day in the Life of Vivienne Song

06

Feb 2018

A Day in the Life of Vivienne Song

Vivienne Song is China Travel Outbound’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our China Travel Outbound team.   But what is her life in China like? Vivienne, her husband, and her two adorable cats live in...

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China’s ski industry is taking off

23

Jan 2018

China’s ski industry is taking off

The growing popularity of adventure tourism is among the factors influencing China’s recent nationwide passion for winter sports. China is due to host the Winter Olympics in Beijing in 2022, and as a result, Chinese President Xi Jinping is attempting to convert 300 million Chinese people to winter sports. The 2014/2015 winter season evidenced a 21% increase in the number of visitors to China’s ski...

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What will the EU-China Tourism Year bring?

05

Jan 2018

What will the EU-China Tourism Year bring?

An exciting opportunity for European tour operators is on our doorstep. How should we prepare for Europe’s improved collaboration with the Chinese travel market? It’s finally here, and it’s about time There has been an Australia-China year of tourism, as well as a US-China year, but finally it is the turn of Europe. Are they just gimmicks, or do they make a real difference? In...

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A Guide to Chinese National Holidays in 2018

21

Dec 2017

A Guide to Chinese National Holidays in 2018

Are you wondering what are the key times of year to expect an influx of Chinese tourists? Here is our helpful guide to Chinese National Holiday dates in 2018:   Saturday 30th December to Monday 1st January – New Year Holiday Thursday 15th February to Wednesday 21st February – Chinese New Year Holiday/ Spring Festival  Thursday 8th March – International Women’s Day Thursday 5th April to 7th...

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Are Chinese tourists the new adventurers?

30

Nov 2017

Are Chinese tourists the new adventurers?

Chinese tourists are becoming more independent In 2017, it is predicted 135 million Chinese tourists will travel abroad, making China the world’s largest outbound travel market. This has the potential to increase to an estimated 234 million Chinese overseas travellers by 2020. However, an ever-widening gap between Chinese tourists travelling abroad in groups, who are likely to be first-time overseas travellers opting for the comfort...

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Quality has become more important than quantity to Chinese tourists visiting the UK

07

Nov 2017

Quality has become more important than quantity to Chinese tourists visiting the UK

For the growing number of Chinese FITs, quality and value for money has overtaken packed itineraries and cheap prices, according to Professor Dr. Wolfgang Arlt speaking at the inaugural Chinese Tourism Leaders’ Dinner. Professor Dr. Wolfgang Arlt went on to tell guests that the Chinese are looking for unique experiences that they cannot find in China: gazing at stars, breathing in fresh air, mushroom and...

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Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

06

Oct 2017

Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and...

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How to set up a WeChat business account for your tourism brand

28

Aug 2017

How to set up a WeChat business account for your tourism brand

For those new to the Chinese market, WeChat might seem confusing. However with many Western social media platforms being inaccessible in China, WeChat takes centre stage. If you’re asking what WeChat is, what you can do on it, how big it is, look no further. We’ve put together a little introductory guide to WeChat for you. WeChat explained WeChat is a mobile text and voice...

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A Chinese mother and daughter sitting at a table, enjoying an evening meal at Bicester Hotel restaurant.

26

Jul 2017

Marketing your restaurant to Chinese tourists

In 2015, Chinese travellers spent a whopping £586 million in the UK with an average spend of £2,174 per person – that’s 3.5 times the average of the average tourist. And, according to Hotels.com, 59% of their budget goes on food and drink. Food and drink is an important consideration when selecting a holiday destination; the a top three consideration in fact. Furthermore, dining out in restaurants tops...

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Chinese media event for VisitBrighton

18

Jul 2017

Chinese media event for VisitBrighton

When we organise media events for our clients, our priority is to ensure that the events are memorable, enjoyable, informative and value for money. Instead of a presentation in a bland hotel room, we decided to take over a silversmith workshop in downtown Beijing for our latest event for our client, VisitBrighton. Our guests included journalists from digital and offline travel and lifestyle media, including sina.com,...

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