China


China’s footballing future: the rise of a new soccer superpower?

29

Aug 2016

China’s footballing future: the rise of a new soccer superpower?

It’s perhaps not quite as a big a shock as Leicester City winning the Premier League, but British football fans will be surprised to learn that football was invented not in the UK but in China. Yes, China. While FIFA recognises that the contemporary history of the sport started in England in 1863, when rugby football and association football went their separate ways, it cites...

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The business of sport in China

15

Aug 2016

The business of sport in China

China’s success at the Rio Olympics will be welcomed not only by the general population but also – and especially – by China’s political leaders whose attention has recently turned to growing the country’s sport economy. In Beijing in 2008, for the first time ever, China won more medals than the USA, capping a games which had been designed to underline China’s position on the...

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Chinese students in the UK: a missed tourism opportunity?

22

Jul 2016

Chinese students in the UK: a missed tourism opportunity?

China is the world’s biggest source of international students and it’s estimated that nearly 1 million Chinese are currently studying overseas.  Formerly the preserve of the elite – President Li Xinping’s own daughter studied at Harvard – overseas study is increasingly affordable to China’s growing middle class, who may make considerable sacrifices to grant their only child a foreign university education.  1 in 6 overseas...

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An insight into the travel of Chinese students living in the UK

22

Jul 2016

An insight into the travel of Chinese students living in the UK

Guest blog by Mei Si, a Chinese student at the University of Brighton. Do parents visit during the year? June – July, and December – January are the hot seasons for Chinese parents to visit their children’s graduation ceremonies. Chinese parents are more likely to visit the UK only once in their time at university for their children’s graduation ceremony. They normally stay around few...

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Leeds Enterprise Partnership visits Shanghai and Hangzhou

19

Jul 2016

Leeds Enterprise Partnership visits Shanghai and Hangzhou

We were delighted to work on a major trade initiative to China recently when a business delegation supported by the Leeds City Region Enterprise Partnership (LEP) visited Shanghai and Hangzhou. The trip was designed to drive increased trade, inward investment, education and tourism to Leeds City Region (LCR), the UK’s largest city region outside London. China Travel Outbound was responsible for the tourism element of...

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Case Study : Social Media Campaign on LinkedIn China

19

Jul 2016

Case Study : Social Media Campaign on LinkedIn China

Creating a Chinese alumni network for Leeds  There are over 10,000 Chinese alumni of the universities of the Leeds City Region (LCR) and, following a competitive pitch, the Leeds City Region Enterprise Partnership (LEP) appointed China Travel Outbound to build a Chinese LinkedIn Group to reach out and reconnect with them. Our brief included delivering credible content, writing articles on the benefits of LCR for...

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China becomes one of the UK’s top 10 most valuable inbound tourism markets

29

Jun 2016

China becomes one of the UK’s top 10 most valuable inbound tourism markets

2015 saw China move into the UK’s top 10 most valuable inbound tourism markets, propelled by an increase of visits vs. 2014 of +47% and an increase of spend of +18%.  This huge increase reflects an underlying growth trend over the last decade: the number of Chinese tourists coming to the UK has more than doubled since 2006 while total spend has multiplied by more...

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Gatwick-Chongqing-Tianjin flights take off today

25

Jun 2016

Gatwick-Chongqing-Tianjin flights take off today

The UK’s first ever direct flights to Chongqing and Tianjin launch today with the departure of Tianjin Airlines’ Airbus A330 from Gatwick. Hainan Airlines subsidiary Tianjin Airlines will fly Gatwick-Chongqing-Tianjin twice weekly. The new route will strengthen and develop links between the destinations, and also makes it easier for Chinese visitors from these 2 cities to visit London, southeast England and further afield.  Chongqing in...

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Caravanning – a surprising segment of Chinese tourism

15

Jun 2016

Caravanning – a surprising segment of Chinese tourism

It seems there is no corner of the travel sector left untouched by the growing Chinese market.  It might not be the first thing which comes to mind when thinking about Chinese tourists, but caravanning is on the rise in China. This growing trend will be reinforced by Beijing’s All in Caravanning Exhibition 2016, taking place from 18 to 20 June.  The exhibition is in...

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Is your product attractive to the Chinese?

15

Jun 2016

Is your product attractive to the Chinese?

In the 4th of our blogs about the challenges facing UK brands thinking about the Chinese market, I talk about clients’ concerns that they are not ready for the Chinese; that their product isn’t quite right or that their destination, attraction or hotel just isn’t appealing to Chinese tourists. Are you worried that your product isn’t attractive to the Chinese?  I meet many travel industry professionals...

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