China


How to reach Chinese millennials? Get online.

07

Feb 2017

How to reach Chinese millennials? Get online.

In last week’s blog, we looked at the habits and demographics of 300 million Chinese millennials. Here, we look more closely at what travel and tourism brands can do to reach them. It has been said that Chinese millennials “don’t go online, they live online”. Unsurprisingly, this tech-savvy cohort researches travel online, and likes reams of information about destinations, including experiences and where to eat/drink/shop. They...

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How to attract 300 million Chinese millennials

27

Jan 2017

How to attract 300 million Chinese millennials

They’ve been called “the most important demographic in the world today”. They make up around 2/3 of Chinese outbound tourists and by 2020, they will number 300 million. This growing force in Chinese outbound tourism is travelling far and spending big – but who are the Chinese millennials and how can you attract them to your destination, hotel or visitor attraction? We look at the...

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Is Chinese New Year 2017 Set to Be the Biggest Ever?

13

Jan 2017

Is Chinese New Year 2017 Set to Be the Biggest Ever?

Chinese New Year marks a time for celebration. And also, the time for travelling. To celebrate the holiday, the people of China are given a week off for the Chinese Lunar New Year Golden Week. This year, it runs from 27 January to 2 February. In the UK, our clients are preparing themselves for an influx of very welcome Chinese visitors all important to fill...

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The Chinese want to eat Chinese, right?

05

Dec 2016

The Chinese want to eat Chinese, right?

Dim sum, fish and chips or something entirely different – what would a Chinese traveller choose? That might sound like a silly question, but promoting a business efficiently to the rising Chinese outbound travel market requires consideration of Chinese tourists’ preferences and the barriers to sale. Many businesses have already caught on to this, with places like Bicester Village introducing Mandarin guides and signs to...

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Queen's House - Royal Museums Greenwich

28

Nov 2016

Royal Museums Greenwich appoints China Travel Outbound to handle Chinese promotional campaign

Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, China Travel Outbound, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. China Travel Outbound has been tasked with driving significant growth in Chinese visitors...

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A Successful Mission to Destination Britain China

28

Nov 2016

A Successful Mission to Destination Britain China

Our very own Vivienne Song has arrived home in Beijing after spending three very busy days in Shanghai attending Destination Britain China, VisitBritain’s anticipated event. Vivienne was on a mission. The mission? To continue our work in China, promoting our client Visit Leeds and helping John Duncan from Conference Leeds with a busy schedule of meetings with an array of Chinese tour operators and travel agents. This is...

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Bitesize China Facts

30

Oct 2016

Bitesize China Facts

There’s an abundance of insight available about the Chinese travel market and, at China Travel Outbound, we make it our business to read and analyse as much as we can. But for a bit of ‘China Lite’, we’ve pulled together a few of our favourite stats about Chinese visitors to the UK. With thanks to VisitBritain. It’s not all about the shopping Although over 60% of Chinese...

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10 reasons to invest in the Chinese travel market

01

Oct 2016

10 reasons to invest in the Chinese travel market

The outbound market from China is not just the biggest source travel market in the world, it is also growing at an extraordinary rate. Whilst destinations, attractions and hotels have long since dedicated funds and resources to attracting visitors from Europe and North America, many are yet to market themselves in China. We’ve pulled together some big numbers, so read on to find out why you...

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China’s footballing future: the rise of a new soccer superpower?

29

Aug 2016

China’s footballing future: the rise of a new soccer superpower?

It’s perhaps not quite as a big a shock as Leicester City winning the Premier League, but British football fans will be surprised to learn that football was invented not in the UK but in China. Yes, China. While FIFA recognises that the contemporary history of the sport started in England in 1863, when rugby football and association football went their separate ways, it cites...

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The business of sport in China

15

Aug 2016

The business of sport in China

China’s success at the Rio Olympics will be welcomed not only by the general population but also – and especially – by China’s political leaders whose attention has recently turned to growing the country’s sport economy. In Beijing in 2008, for the first time ever, China won more medals than the USA, capping a games which had been designed to underline China’s position on the...

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