China


A Successful Mission to Destination Britain China

28

Nov 2016

A Successful Mission to Destination Britain China

Our very own Vivienne Song has arrived home in Beijing after spending three very busy days in Shanghai attending Destination Britain China, VisitBritain’s anticipated event. Vivienne was on a mission. The mission? To continue our work in China, promoting our client Visit Leeds and helping John Duncan from Conference Leeds with a busy schedule of meetings with an array of Chinese tour operators and travel agents. This is...

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Bitesize China Facts

30

Oct 2016

Bitesize China Facts

There’s an abundance of insight available about the Chinese travel market and, at China Travel Outbound, we make it our business to read and analyse as much as we can. But for a bit of ‘China Lite’, we’ve pulled together a few of our favourite stats about Chinese visitors to the UK. With thanks to VisitBritain. It’s not all about the shopping Although over 60% of Chinese...

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10 reasons to invest in the Chinese travel market

01

Oct 2016

10 reasons to invest in the Chinese travel market

The outbound market from China is not just the biggest source travel market in the world, it is also growing at an extraordinary rate. Whilst destinations, attractions and hotels have long since dedicated funds and resources to attracting visitors from Europe and North America, many are yet to market themselves in China. We’ve pulled together some big numbers, so read on to find out why you...

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China’s footballing future: the rise of a new soccer superpower?

29

Aug 2016

China’s footballing future: the rise of a new soccer superpower?

It’s perhaps not quite as a big a shock as Leicester City winning the Premier League, but British football fans will be surprised to learn that football was invented not in the UK but in China. Yes, China. While FIFA recognises that the contemporary history of the sport started in England in 1863, when rugby football and association football went their separate ways, it cites...

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The business of sport in China

15

Aug 2016

The business of sport in China

China’s success at the Rio Olympics will be welcomed not only by the general population but also – and especially – by China’s political leaders whose attention has recently turned to growing the country’s sport economy. In Beijing in 2008, for the first time ever, China won more medals than the USA, capping a games which had been designed to underline China’s position on the...

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Chinese students in the UK: a missed tourism opportunity?

22

Jul 2016

Chinese students in the UK: a missed tourism opportunity?

China is the world’s biggest source of international students and it’s estimated that nearly 1 million Chinese are currently studying overseas.  Formerly the preserve of the elite – President Li Xinping’s own daughter studied at Harvard – overseas study is increasingly affordable to China’s growing middle class, who may make considerable sacrifices to grant their only child a foreign university education.  1 in 6 overseas...

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An insight into the travel of Chinese students living in the UK

22

Jul 2016

An insight into the travel of Chinese students living in the UK

Guest blog by Mei Si, a Chinese student at the University of Brighton. Do parents visit during the year? June – July, and December – January are the hot seasons for Chinese parents to visit their children’s graduation ceremonies. Chinese parents are more likely to visit the UK only once in their time at university for their children’s graduation ceremony. They normally stay around few...

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Leeds Enterprise Partnership visits Shanghai and Hangzhou

19

Jul 2016

Leeds Enterprise Partnership visits Shanghai and Hangzhou

We were delighted to work on a major trade initiative to China recently when a business delegation supported by the Leeds City Region Enterprise Partnership (LEP) visited Shanghai and Hangzhou. The trip was designed to drive increased trade, inward investment, education and tourism to Leeds City Region (LCR), the UK’s largest city region outside London. China Travel Outbound was responsible for the tourism element of...

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Case Study : Social Media Campaign on LinkedIn China

19

Jul 2016

Case Study : Social Media Campaign on LinkedIn China

Creating a Chinese alumni network for Leeds  There are over 10,000 Chinese alumni of the universities of the Leeds City Region (LCR) and, following a competitive pitch, the Leeds City Region Enterprise Partnership (LEP) appointed China Travel Outbound to build a Chinese LinkedIn Group to reach out and reconnect with them. Our brief included delivering credible content, writing articles on the benefits of LCR for...

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China becomes one of the UK’s top 10 most valuable inbound tourism markets

29

Jun 2016

China becomes one of the UK’s top 10 most valuable inbound tourism markets

2015 saw China move into the UK’s top 10 most valuable inbound tourism markets, propelled by an increase of visits vs. 2014 of +47% and an increase of spend of +18%.  This huge increase reflects an underlying growth trend over the last decade: the number of Chinese tourists coming to the UK has more than doubled since 2006 while total spend has multiplied by more...

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