China


Love is in the air…

27

Jan 2016

Love is in the air…

With Valentine’s Day coming up, couples across the world will be celebrating by jetting off to exciting destinations. But does who chooses the trip make a difference to Chinese outbound tourism? Well, according to a recent study, gender may have some influence over Chinese travel trends. The study found that 59 per cent of Chinese travellers in the first half of 2015 were women, with...

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Should the travel industry be worried about the Chinese economy?

15

Jan 2016

Should the travel industry be worried about the Chinese economy?

The Chinese economy has been all over the press recently, with the slowdown panicking some economists, who fear that the sharp fall in China’s stock prices last year could affect the global economy in 2016. However, official figures suggest that economic growth may have stabilized at about 6.5 per cent during the end of 2015 – still nowhere near the double-digit norm prior to the...

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Why China should be on your 2016 priority list.

12

Jan 2016

Why China should be on your 2016 priority list.

With the sustainable growth of China’s economy, a gradually relaxing political climate, as well as the substantial increase in its people’s personal income, China’s tourism industry has seen unprecedented development in recent years. Despite recent concerns over China’s economic situation, this year around 136 million international passenger journeys – the most in the world – are expected to originate in China, with an expected 234...

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2016 Trends in outbound Chinese tourism

11

Jan 2016

2016 Trends in outbound Chinese tourism

According to the China Tourism Research Institute, 2015 saw an incredible 61.90 million outbound visitors from China in just the first half of the year, that’s 12.1% more than during the same period in 2014. And, surveys conducted by travel agencies all around China predict that outbound tourism is set to rise further still in 2016, despite fears of an economic crash. In fact, it is...

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Is Christmas Celebrated in China?

16

Dec 2015

Is Christmas Celebrated in China?

We all know the importance of Chinese New Year but what happens in China at Christmas time? Since the Christian population of mainland China is only 1%, you could be forgiven for assuming that Christmas goes largely unnoticed. However, that’s not entirely the case. Although Christmas Day is not a public or religious holiday in mainland China, in Chinese cities and urban populations there are...

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Social Media marketing in China – where to begin

01

Oct 2015

Social Media marketing in China – where to begin

Where do you start?  Well, not with Facebook, Twitter or Youtube, which are all banned in China!  But before you remove   “write Chinese social media plan” from your ‘to do’ list, you might want to pause and read on a little; social media marketing is more critical in China than in any other market in the world. Here’s why: 1. Social media is huge in...

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14

Aug 2015

Five tips for using PR to build your travel brand in China

With a population of 1.3 billion, and a land mass approximately the size of Europe, marketing your travel brand efficiently in China can be a daunting task. This is where a targeted, well executed PR strategy as part of a wider marketing plan comes to the fore. At China Travel Outbound we would love to help you devise your PR strategy, but to kick things...

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