Client News


Bob and Jonny’s culinary adventure with LNER

05

Jul 2019

Bob and Jonny’s culinary adventure with LNER

CTO has been hard at work organising an array of media trips for Chinese journalists, travel bloggers and online influencers. These trips deliver valuable promotion for our clients in some of the most powerful Chinese travel platforms, such as Mafengwo, Qyer and C Trip, and content is widely shared through social media channels such as WeChat and Weibo. This summer, we have explored a slightly...

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Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

27

Jun 2019

Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

‘Children’s Day’ is an annual holiday in China, as well as many other countries, celebrated on June 1st. While there are no specific traditions to be followed regarding the holiday, it is typically accepted as being a day for parents to spend time with their children and reflect on the impact they have on their lives; it is a day for ‘family time’. Many companies...

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London North Eastern Railway wins CTW Chinese Tourist Welcome Award

17

May 2019

London North Eastern Railway wins CTW Chinese Tourist Welcome Award

We are delighted that our clients and friends over at London North Eastern Railway (LNER) won a CTW Chinese Tourist Welcome Award at ITB China in Shanghai this week for their hard work in the China market. LNER was awarded the Bronze Welcome Award in the Marketing category. The award was presented by COTRI and the Ctrip Institute for Tourism Studies, and handed to LNER’s...

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Integrated Chinese trade and media campaign for London North Eastern Railway

08

Mar 2019

Integrated Chinese trade and media campaign for London North Eastern Railway

You may remember the incredibly talented KOL and illustrator, Liu Huan (pen name Queenio), from one of our articles last year about her trip to the UK. We were so impressed with her unique travel blogs which are brought to life by her vibrant illustrative style that we invited her to collaborate on a new campaign with London North Eastern Railway (LNER). The purpose of...

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Key Findings from the Chinese Tourism Leaders’ Dinner 2018

16

Nov 2018

Key Findings from the Chinese Tourism Leaders’ Dinner 2018

During this year’s World Travel Market, we hosted our annual Chinese Tourism Leader’s Dinner in collaboration with Capela China, welcoming an audience of senior travel and tourism professionals representing UK attractions and tourist boards to discuss recent market trends and share success stories about their marketing in China. Guests included representatives from Gatwick Airport, Lake District China Forum, Marketing Manchester, London North Eastern Railway, English...

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The Curious Case of Press Releases

29

Jun 2018

The Curious Case of Press Releases

Press releases can be about anything that piques the interest of Chinese audiences, from quirky stories about a light show at Stonehenge, to the unique history of the UK’s most popular heritage sights. We have recently delivered two very different kinds of press release for English Heritage – one about the flamboyant Kari Kola light show at Stonehenge, and the other about the tiny Myrtle...

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Introducing Kew Gardens to the Chinese Travel Trade

28

May 2018

Introducing Kew Gardens to the Chinese Travel Trade

China Travel Outbound’s sales missions are tailored to individual clients to ensure the meetings have the potential to encourage future sales calls, and further develop the client’s presence in the Chinese travel and tourism market. Our clients are privately transported and accompanied to each pre-qualified meeting by our Beijing team, who also provide English interpretation and translation throughout the visit. We work with our clients...

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Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. In early 2018, we started conversations with our contacts at National Geographic Traveller Magazine China about visiting the UK to write a 14-page feature to coincide with the forthcoming Royal Wedding. The senior writer at Nat Geo is Mr Han, a fan of art...

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Virgin Trains East Coast appoints China Travel Outbound  to deliver China campaign

07

Mar 2018

Virgin Trains East Coast appoints China Travel Outbound to deliver China campaign

Following a competitive pitch, specialist travel PR agency, China Travel Outbound, has been appointed by Virgin Trains East Coast to develop a PR and marketing campaign aimed at growing its Chinese customer base. The campaign, which will be delivered both in the UK and in China, will maximise the opportunity offered by the huge growth in Chinese travellers to the UK, and the large number...

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Chinese visits to Royal Museums Greenwich up 74%

14

Jun 2017

Chinese visits to Royal Museums Greenwich up 74%

Royal Museums Greenwich (RMG) today announced results of its annual international visitor survey, which reveals a 74% increase year-on-year in Chinese visitors. The figures also show the Chinese taking a larger share of the international market, making up 8.3% of all overseas visitors to RMG in 2016/17, compared to 4.9% in 2015/16. In recognition of the opportunity presented by the growth in Chinese inbound visitors...

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