Client News


The Curious Case of Press Releases

29

Jun 2018

The Curious Case of Press Releases

Press releases can be about anything that piques the interest of Chinese audiences, from quirky stories about a light show at Stonehenge, to the unique history of the UK’s most popular heritage sights. We have recently delivered two very different kinds of press release for English Heritage – one about the flamboyant Kari Kola light show at Stonehenge, and the other about the tiny Myrtle...

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Introducing Kew Gardens to the Chinese Travel Trade

28

May 2018

Introducing Kew Gardens to the Chinese Travel Trade

China Travel Outbound’s sales missions are tailored to individual clients to ensure the meetings have the potential to encourage future sales calls, and further develop the client’s presence in the Chinese travel and tourism market. Our clients are privately transported and accompanied to each pre-qualified meeting by our Beijing team, who also provide English interpretation and translation throughout the visit. We work with our clients...

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Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

  UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. In early 2018, we started conversations with our contacts at National Geographic Traveller Magazine China about visiting the UK to write a 14-page feature to coincide with the forthcoming Royal Wedding.   The senior writer at Nat Geo is Mr Han, a fan...

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Virgin Trains East Coast appoints China Travel Outbound  to deliver China campaign

07

Mar 2018

Virgin Trains East Coast appoints China Travel Outbound to deliver China campaign

Following a competitive pitch, specialist travel PR agency, China Travel Outbound, has been appointed by Virgin Trains East Coast to develop a PR and marketing campaign aimed at growing its Chinese customer base. The campaign, which will be delivered both in the UK and in China, will maximise the opportunity offered by the huge growth in Chinese travellers to the UK, and the large number...

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Chinese visits to Royal Museums Greenwich up 74%

14

Jun 2017

Chinese visits to Royal Museums Greenwich up 74%

Royal Museums Greenwich (RMG) today announced results of its annual international visitor survey, which reveals a 74% increase year-on-year in Chinese visitors. The figures also show the Chinese taking a larger share of the international market, making up 8.3% of all overseas visitors to RMG in 2016/17, compared to 4.9% in 2015/16. In recognition of the opportunity presented by the growth in Chinese inbound visitors...

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China Travel Outbound gets on the heritage trail with two new exciting client wins

03

May 2017

China Travel Outbound gets on the heritage trail with two new exciting client wins

We are delighted to announce that we have started work with two new clients this month, both prestigious UK attractions. Dover Castle One of the jewels in the crown of English Heritage, Dover Castle is the most iconic of English fortresses. Founded in the 11th century, the imposing fortress takes visitors through nine centuries of English history, from the Romans to the Cold War. CTO will be building...

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The Roman Baths appoints China Travel Outbound

30

Jan 2017

The Roman Baths appoints China Travel Outbound

We are delighted to announce that The Roman Baths, Bath has appointed us to promote them to the Chinese Market. Chinese tourists already account for 10% of visits to The Roman Baths, and visits grew by more than 10,000 last year. China Travel Outbound has been tasked with driving further growth in Chinese visitors to The Roman Baths through sales, marketing and PR in China. The Chinese...

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Our newest client : VisitBrighton

07

Apr 2016

Our newest client : VisitBrighton

We are promoting our home town! We are delighted to announce that we have been appointed by VisitBrighton to spearhead their expansion into the Chinese tourism market. We’ll be working with Chinese travel agents and tour operators, including 25 who recently visited Brighton & Hove as part of a familiarisation trip organised by VisitBritain, to encourage them to include the seaside city within their group touring options. The agency...

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