communication


Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. A team from National Geographic Traveller Magazine China visited some of the UK’s historic royal attractions for a 14-page feature about Royal Britain, which will be published to coincide with Prince Harry’s wedding. A videographer and photographer accompanied the writer as social media content...

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A Guide to Chinese students studying abroad in Europe

20

Mar 2018

A Guide to Chinese students studying abroad in Europe

Over the past few years, there has been significant growth in the number of Chinese students living and studying abroad, and this is expected to increase in the next five years. Yu Minhong, founder and CEO of the New Oriental Education and Technology Group, estimates that the number of Chinese students studying abroad is approximately 800,000 per annum. One of the most popular destinations for...

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How to set up a WeChat business account for your tourism brand

28

Aug 2017

How to set up a WeChat business account for your tourism brand

For those new to the Chinese market, WeChat might seem confusing. However with many Western social media platforms being inaccessible in China, WeChat takes centre stage. If you’re asking what WeChat is, what you can do on it, how big it is, look no further. We’ve put together a little introductory guide to WeChat for you. WeChat explained WeChat is a mobile text and voice...

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How to reach Chinese millennials? Get online.

07

Feb 2017

How to reach Chinese millennials? Get online.

In last week’s blog, we looked at the habits and demographics of 300 million Chinese millennials. Here, we look more closely at what travel and tourism brands can do to reach them. It has been said that Chinese millennials “don’t go online, they live online”. Unsurprisingly, this tech-savvy cohort researches travel online, and likes reams of information about destinations, including experiences and where to eat/drink/shop. They...

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