communication


Integrated Chinese trade and media campaign for London North Eastern Railway

08

Mar 2019

Integrated Chinese trade and media campaign for London North Eastern Railway

You may remember the incredibly talented KOL and illustrator, Liu Huan (pen name Queenio), from one of our articles last year about her trip to the UK. We were so impressed with her unique travel blogs which are brought to life by her vibrant illustrative style that we invited her to collaborate on a new campaign with London North Eastern Railway (LNER). The purpose of...

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A Child’s Guide to Chinese New Year Traditions

21

Jan 2019

A Child’s Guide to Chinese New Year Traditions

China’s biggest holiday of the year, Chinese New Year (Monday 4th – Sunday 10th February) is just around the corner, and many Chinese tourists will take the week-long break as an opportunity to travel abroad with friends and family. According to Ctrip, over 400 million Chinese people will travel during the holiday, and 7 million of them will travel abroad. The OTA estimates that, during the...

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2019 Guide to Chinese National Holidays and Trade Shows

04

Dec 2018

2019 Guide to Chinese National Holidays and Trade Shows

2019 is shaping up to be another fantastic year for Chinese outbound tourism, but which are the key dates you need to know for next year’s diary? We’ve listed some of the most important dates in the Chinese calendar, including (in red) the public holidays. If you are promoting your travel brand in the China market, you can also find below a list of China’s...

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Key Findings from the Chinese Tourism Leaders’ Dinner 2018

16

Nov 2018

Key Findings from the Chinese Tourism Leaders’ Dinner 2018

During this year’s World Travel Market, we hosted our annual Chinese Tourism Leader’s Dinner in collaboration with Capela China, welcoming an audience of senior travel and tourism professionals representing UK attractions and tourist boards to discuss recent market trends and share success stories about their marketing in China. Guests included representatives from Gatwick Airport, Lake District China Forum, Marketing Manchester, London North Eastern Railway, English...

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Join our Chinese Media Hospitality List

12

Oct 2018

Join our Chinese Media Hospitality List

We have launched a new opportunity for British hotels and restaurants to host visiting Chinese media, travel bloggers and Key Opinion Leaders. Our Chinese Media Hospitality List will include a maximum of five hotels in each town or city to be contacted with opportunities to host Chinese media and VIPs visiting the UK. There will be no charge to join the list, but participating hotels must...

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Explaining Chinese Payment Systems – What’s the fuss about?

13

Jul 2018

Explaining Chinese Payment Systems – What’s the fuss about?

Chinese mobile payment systems are more than just a modern convenience – they have a considerable impact on China’s travel and tourism industry. As we know, Chinese travellers enjoy travelling as conveniently as possible, and they dislike being overwhelmed by a destination’s cultural difference. One way a destination can demonstrate a strong “China Welcome” is by allowing visitors to purchase goods and services using popular...

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The Curious Case of Press Releases

29

Jun 2018

The Curious Case of Press Releases

Press releases can be about anything that piques the interest of Chinese audiences, from quirky stories about a light show at Stonehenge, to the unique history of the UK’s most popular heritage sights. We have recently delivered two very different kinds of press release for English Heritage – one about the flamboyant Kari Kola light show at Stonehenge, and the other about the tiny Myrtle...

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Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

  UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. In early 2018, we started conversations with our contacts at National Geographic Traveller Magazine China about visiting the UK to write a 14-page feature to coincide with the forthcoming Royal Wedding.   The senior writer at Nat Geo is Mr Han, a fan...

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A Guide to Chinese students studying abroad in Europe

20

Mar 2018

A Guide to Chinese students studying abroad in Europe

Over the past few years, there has been significant growth in the number of Chinese students living and studying abroad, and this is expected to increase in the next five years. Yu Minhong, founder and CEO of the New Oriental Education and Technology Group, estimates that the number of Chinese students studying abroad is approximately 800,000 per annum. One of the most popular destinations for...

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How to set up a WeChat business account for your tourism brand

28

Aug 2017

How to set up a WeChat business account for your tourism brand

For those new to the Chinese market, WeChat might seem confusing. However with many Western social media platforms being inaccessible in China, WeChat takes centre stage. If you’re asking what WeChat is, what you can do on it, how big it is, look no further. We’ve put together a little introductory guide to WeChat for you. WeChat explained WeChat is a mobile text and voice...

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