Europe


Will Greece be the 2020 European hotspot for Chinese tourists?

12

Nov 2019

Will Greece be the 2020 European hotspot for Chinese tourists?

When our clients ask us how to influence Chinese tourists’ destination choice, we often recommend working with KOLs or Key Opinion Leaders. If they have bigger budgets, we suggest that they work with a celebrity ambassador. And sometimes we joke that, if they really want to put their destination on the map, perhaps they can persuade President Xi to come on a state visit. This...

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Why are the Chinese going Nordic?

03

Jul 2019

Why are the Chinese going Nordic?

Why the Nordic region? From the fresh air, fjords and fish platters to the endless summer days and early winter nights; this intriguing northern culture continues to entice Chinese travellers from all over the country to satiate their curiosities and embrace the welcome culture shock that awaits them in the land of the Vikings. Although Scandinavia may not currently sit at pole position on their...

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