Greece


Will Greece be the 2020 European hotspot for Chinese tourists?

12

Nov 2019

Will Greece be the 2020 European hotspot for Chinese tourists?

When our clients ask us how to influence Chinese tourists’ destination choice, we often recommend working with KOLs or Key Opinion Leaders. If they have bigger budgets, we suggest that they work with a celebrity ambassador. And sometimes we joke that, if they really want to put their destination on the map, perhaps they can persuade President Xi to come on a state visit. This...

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