KOLs


Video interview: ‘Chinese PR tips with Vivienne Song’

06

Nov 2019

Video interview: ‘Chinese PR tips with Vivienne Song’

Effective PR is essential in order to be successful in the outbound Chinese tourism market.  Forming great working relationships with the Chinese media and Chinese KOLs is a complete game changer in terms of promoting a destination to the outbound Chinese tourist market. Both the Chinese media and KOLs have the power to connect with a wider Chinese audience in order to market a destination...

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CTO's Managing Director, Helena Beard, speaking at the Chinese Tourism Leaders' Dinner

04

Nov 2019

Chinese Tourism Leaders’ Dinner 2019

The third annual Chinese Tourism Leaders’ Dinner, held on the eve of World Travel Market London 2019, was a huge success. Hosted by China Travel Outbound and Capela China, the event marks the beginning of the international travel event and brings together all the movers and shakers of the British tourism industry who are making a difference to growing the inbound market of Chinese visitors...

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Bob and Jonny’s culinary adventure with LNER

05

Jul 2019

Bob and Jonny’s culinary adventure with LNER

CTO has been hard at work organising an array of media trips for Chinese journalists, travel bloggers and online influencers. These trips deliver valuable promotion for our clients in some of the most powerful Chinese travel platforms, such as Mafengwo, Qyer and C Trip, and content is widely shared through social media channels such as WeChat and Weibo. This summer, we have explored a slightly...

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London North Eastern Railway wins CTW Chinese Tourist Welcome Award

17

May 2019

London North Eastern Railway wins CTW Chinese Tourist Welcome Award

We are delighted that our clients and friends over at London North Eastern Railway (LNER) won a CTW Chinese Tourist Welcome Award at ITB China in Shanghai this week for their hard work in the China market. LNER was awarded the Bronze Welcome Award in the Marketing category. The award was presented by COTRI and the Ctrip Institute for Tourism Studies, and handed to LNER’s...

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Integrated Chinese trade and media campaign for London North Eastern Railway

08

Mar 2019

Integrated Chinese trade and media campaign for London North Eastern Railway

You may remember the incredibly talented KOL and illustrator, Liu Huan (pen name Queenio), from one of our articles last year about her trip to the UK. We were so impressed with her unique travel blogs which are brought to life by her vibrant illustrative style that we invited her to collaborate on a new campaign with London North Eastern Railway (LNER). The purpose of...

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Bon Voyage! Chinese tourists are setting sail

30

Jan 2019

Bon Voyage! Chinese tourists are setting sail

7 million Chinese tourists are estimated to be travelling abroad during the upcoming Chinese New Year, but who’s to say they will be travelling by plane? With the rapid growth of China’s FITs who seek fulfilling and authentic travel experiences, cruise trips are gradually becoming a popular way for Chinese tourists to see the big blue world. With China’s biggest holiday on the horizon, we...

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How do Chinese tourists choose their hotels?

14

Dec 2018

How do Chinese tourists choose their hotels?

145 million Chinese tourists travelled overseas last year, but how did they make their hotel or accommodation choices? The Chinese are quite cautious when selecting accommodation for their next overseas trip. Security is a top priority, and they also want to feel comfortable and welcomed in the accommodation they choose. Services like Mandarin staff, Chinese-language hotel information booklets and restaurant menus, and accepting Chinese payment...

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Two Chinese KOLs travel the UK with London North Eastern Railway

14

Nov 2018

Two Chinese KOLs travel the UK with London North Eastern Railway

On behalf of London North Eastern Railway, we welcomed two influential Chinese travel KOLs to the UK on a cross-country trip back in June 2018. One of the KOLs was Wang Yuan, the Chief Editor of one of China’s premier fashion and lifestyle apps, MOGU Street Lifestyle, which has over 160 million registered members. This social commerce app targets affluent millennials interested in fashion and...

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Join our Chinese Media Hospitality List

12

Oct 2018

Join our Chinese Media Hospitality List

We have launched a new opportunity for British hotels and restaurants to host visiting Chinese media, travel bloggers and Key Opinion Leaders. Our Chinese Media Hospitality List will include a maximum of five hotels in each town or city to be contacted with opportunities to host Chinese media and VIPs visiting the UK. There will be no charge to join the list, but participating hotels must...

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Chinese tourists and the Great Outdoors – let’s explore

17

Sep 2018

Chinese tourists and the Great Outdoors – let’s explore

Parks and gardens? Really? Surely it’s all about landmarks and outlet malls? Well, no. As it turns out, a mulberry tree can be just as appealing as a Mulberry handbag. Venturing outdoors to the countryside, to see elegant botanical gardens and unrivalled displays of natural beauty, is becoming a very popular Chinese travel trend. It provides a change of scenery from world-famous landmarks that lure...

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