Marketing


Chinese tourists and the Great Outdoors – let’s explore

17

Sep 2018

Chinese tourists and the Great Outdoors – let’s explore

Parks and gardens? Really? Surely it’s all about landmarks and outlet malls? Well, no. As it turns out, a mulberry tree can be just as appealing as a Mulberry handbag. Venturing outdoors to the countryside, to see elegant botanical gardens and unrivalled displays of natural beauty, is becoming a very popular Chinese travel trend. It provides a change of scenery from world-famous landmarks that lure...

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Watch and Go – How do TV and film influence Chinese travellers?

10

Sep 2018

Watch and Go – How do TV and film influence Chinese travellers?

Image: Malin Head, Donegal, Republic of Ireland. Appeared in the latest Star Wars franchise films. Is it really a travel incentive? Travelling abroad to visit film and television locations is an often-overlooked tourism incentive. Since Chinese tourists are beginning to favour authentic travel experiences over shopping and organised group tour packages, travelling to see film and television shooting locations, often in remote areas of countries...

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Selecting Travel KOLs: How do we choose our bloggers?

27

Aug 2018

Selecting Travel KOLs: How do we choose our bloggers?

In our last blog, we wrote about the metrics you need to understand when selecting a travel KOL. So what’s the process when our clients come to us and suggest they would like us to organise a KOL trip? Match product with skills, audience and interests The first thing we consider is the objective of the project and the product itself. When we were looking...

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Chinese KOLs – it’s not all about WeChat and Weibo

13

Aug 2018

Chinese KOLs – it’s not all about WeChat and Weibo

If you are trying to decide on the right Chinese Key Opinion Leader (KOL) or travel blogger to promote your tourism brand, you may be tempted to focus only on the number of followers they have on WeChat and Weibo, China’s most popular social media platforms. However, this is not necessarily the only, or even best metric, to consider to ensure you receive the high-quality...

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A Day in the Life of Vivienne Song

05

Aug 2018

A Day in the Life of Vivienne Song

Vivienne Song is China Travel Outbound’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our China Travel Outbound team.   But what is her life in China like? Vivienne, her husband, and her two adorable cats live in...

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Chinese travel KOL visits the UK

31

Jul 2018

Chinese travel KOL visits the UK

In May 2018, we were delighted to welcome the influential Chinese blogger, Liu Huan, to the UK on a media trip. Huan is an illustrator and photographer who graduated from the China Academy of Art. We worked with nine partners on Huan’s itinerary to make the trip as fulfilling as possible, including VisitBrighton, London & Partners, Historic Royal Palaces, The View from the Shard, City...

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Explaining Chinese Payment Systems – What’s the fuss about?

13

Jul 2018

Explaining Chinese Payment Systems – What’s the fuss about?

Chinese mobile payment systems are more than just a modern convenience – they have a considerable impact on China’s travel and tourism industry. As we know, Chinese travellers enjoy travelling as conveniently as possible, and they dislike being overwhelmed by a destination’s cultural difference. One way a destination can demonstrate a strong “China Welcome” is by allowing visitors to purchase goods and services using popular...

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The Curious Case of Press Releases

29

Jun 2018

The Curious Case of Press Releases

Press releases can be about anything that piques the interest of Chinese audiences, from quirky stories about a light show at Stonehenge, to the unique history of the UK’s most popular heritage sights. We have recently delivered two very different kinds of press release for English Heritage – one about the flamboyant Kari Kola light show at Stonehenge, and the other about the tiny Myrtle...

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Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

  UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. In early 2018, we started conversations with our contacts at National Geographic Traveller Magazine China about visiting the UK to write a 14-page feature to coincide with the forthcoming Royal Wedding.   The senior writer at Nat Geo is Mr Han, a fan...

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A Guide to Chinese students studying abroad in Europe

20

Mar 2018

A Guide to Chinese students studying abroad in Europe

Over the past few years, there has been significant growth in the number of Chinese students living and studying abroad, and this is expected to increase in the next five years. Yu Minhong, founder and CEO of the New Oriental Education and Technology Group, estimates that the number of Chinese students studying abroad is approximately 800,000 per annum. One of the most popular destinations for...

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