Marketing


Video interview: ‘Chinese PR tips with Vivienne Song’

06

Nov 2019

Video interview: ‘Chinese PR tips with Vivienne Song’

Effective PR is essential in order to be successful in the outbound Chinese tourism market.  Forming great working relationships with the Chinese media and Chinese KOLs is a complete game changer in terms of promoting a destination to the outbound Chinese tourist market. Both the Chinese media and KOLs have the power to connect with a wider Chinese audience in order to market a destination...

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CTO's Managing Director, Helena Beard, speaking at the Chinese Tourism Leaders' Dinner

04

Nov 2019

Chinese Tourism Leaders’ Dinner 2019

The third annual Chinese Tourism Leaders’ Dinner, held on the eve of World Travel Market London 2019, was a huge success. Hosted by China Travel Outbound and Capela China, the event marks the beginning of the international travel event and brings together all the movers and shakers of the British tourism industry who are making a difference to growing the inbound market of Chinese visitors...

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The British Museum- Queen Elizabeth II Great Court

11

Oct 2019

Five tips for establishing your museum in the Chinese tourism market

The Chinese love museums. Art galleries and historical exhibitions continue to grow in popularity for Chinese tourists seeking a more cultural and educational experience in their overseas travels. As a result, many international museums have established themselves on the itineraries of organised tour groups and FIT travellers. The Chinese market is one of the fastest growing tourism industries in the world, and asserting your museum’s...

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Bob and Jonny’s culinary adventure with LNER

05

Jul 2019

Bob and Jonny’s culinary adventure with LNER

CTO has been hard at work organising an array of media trips for Chinese journalists, travel bloggers and online influencers. These trips deliver valuable promotion for our clients in some of the most powerful Chinese travel platforms, such as Mafengwo, Qyer and C Trip, and content is widely shared through social media channels such as WeChat and Weibo. This summer, we have explored a slightly...

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Why are the Chinese going Nordic?

03

Jul 2019

Why are the Chinese going Nordic?

Why the Nordic region? From the fresh air, fjords and fish platters to the endless summer days and early winter nights; this intriguing northern culture continues to entice Chinese travellers from all over the country to satiate their curiosities and embrace the welcome culture shock that awaits them in the land of the Vikings. Although Scandinavia may not currently sit at pole position on their...

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Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

27

Jun 2019

Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

‘Children’s Day’ is an annual holiday in China, as well as many other countries, celebrated on June 1st. While there are no specific traditions to be followed regarding the holiday, it is typically accepted as being a day for parents to spend time with their children and reflect on the impact they have on their lives; it is a day for ‘family time’. Many companies...

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Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 2: Discovery

20

May 2019

Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 2: Discovery

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

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London North Eastern Railway wins CTW Chinese Tourist Welcome Award

17

May 2019

London North Eastern Railway wins CTW Chinese Tourist Welcome Award

We are delighted that our clients and friends over at London North Eastern Railway (LNER) won a CTW Chinese Tourist Welcome Award at ITB China in Shanghai this week for their hard work in the China market. LNER was awarded the Bronze Welcome Award in the Marketing category. The award was presented by COTRI and the Ctrip Institute for Tourism Studies, and handed to LNER’s...

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Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

13

May 2019

Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

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How do Chinese tourists choose their hotels?

14

Dec 2018

How do Chinese tourists choose their hotels?

145 million Chinese tourists travelled overseas last year, but how did they make their hotel or accommodation choices? The Chinese are quite cautious when selecting accommodation for their next overseas trip. Security is a top priority, and they also want to feel comfortable and welcomed in the accommodation they choose. Services like Mandarin staff, Chinese-language hotel information booklets and restaurant menus, and accepting Chinese payment...

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