Marketing


Top 7 apps Chinese outbound tourists use overseas – Part 2: Discovery

20

May 2019

Top 7 apps Chinese outbound tourists use overseas – Part 2: Discovery

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

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London North Eastern Railway wins CTW Chinese Tourist Welcome Award

17

May 2019

London North Eastern Railway wins CTW Chinese Tourist Welcome Award

We are delighted that our clients and friends over at London North Eastern Railway (LNER) won a CTW Chinese Tourist Welcome Award at ITB China in Shanghai this week for their hard work in the China market. LNER was awarded the Bronze Welcome Award in the Marketing category. The award was presented by COTRI and the Ctrip Institute for Tourism Studies, and handed to LNER’s...

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Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

13

May 2019

Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

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How do Chinese tourists choose their hotels?

14

Dec 2018

How do Chinese tourists choose their hotels?

145 million Chinese tourists travelled overseas last year, but how did they make their hotel or accommodation choices? The Chinese are quite cautious when selecting accommodation for their next overseas trip. Security is a top priority, and they also want to feel comfortable and welcomed in the accommodation they choose. Services like Mandarin staff, Chinese-language hotel information booklets and restaurant menus, and accepting Chinese payment...

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Join our Chinese Media Hospitality List

12

Oct 2018

Join our Chinese Media Hospitality List

We have launched a new opportunity for British hotels and restaurants to host visiting Chinese media, travel bloggers and Key Opinion Leaders. Our Chinese Media Hospitality List will include a maximum of five hotels in each town or city to be contacted with opportunities to host Chinese media and VIPs visiting the UK. There will be no charge to join the list, but participating hotels must...

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Chinese tourists and the Great Outdoors – let’s explore

17

Sep 2018

Chinese tourists and the Great Outdoors – let’s explore

Parks and gardens? Really? Surely it’s all about landmarks and outlet malls? Well, no. As it turns out, a mulberry tree can be just as appealing as a Mulberry handbag. Venturing outdoors to the countryside, to see elegant botanical gardens and unrivalled displays of natural beauty, is becoming a very popular Chinese travel trend. It provides a change of scenery from world-famous landmarks that lure...

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Watch and Go – How do TV and film influence Chinese travellers?

10

Sep 2018

Watch and Go – How do TV and film influence Chinese travellers?

Image: Malin Head, Donegal, Republic of Ireland. Appeared in the latest Star Wars franchise films. Is it really a travel incentive? Travelling abroad to visit film and television locations is an often-overlooked tourism incentive. Since Chinese tourists are beginning to favour authentic travel experiences over shopping and organised group tour packages, travelling to see film and television shooting locations, often in remote areas of countries...

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Selecting Travel KOLs: How do we choose our bloggers?

27

Aug 2018

Selecting Travel KOLs: How do we choose our bloggers?

In our last blog, we wrote about the metrics you need to understand when selecting a travel KOL. So what’s the process when our clients come to us and suggest they would like us to organise a KOL trip? Match product with skills, audience and interests The first thing we consider is the objective of the project and the product itself. When we were looking...

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Chinese KOLs – it’s not all about WeChat and Weibo

13

Aug 2018

Chinese KOLs – it’s not all about WeChat and Weibo

If you are trying to decide on the right Chinese Key Opinion Leader (KOL) or travel blogger to promote your tourism brand, you may be tempted to focus only on the number of followers they have on WeChat and Weibo, China’s most popular social media platforms. However, this is not necessarily the only, or even best metric, to consider to ensure you receive the high-quality...

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A Day in the Life of Vivienne Song

05

Aug 2018

A Day in the Life of Vivienne Song

Vivienne Song is China Travel Outbound’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our China Travel Outbound team.   But what is her life in China like? Vivienne, her husband, and her two adorable cats live in...

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