Marketing


The Chinese want to eat Chinese, right?

05

Dec 2016

The Chinese want to eat Chinese, right?

Dim sum, fish and chips or something entirely different – what would a Chinese traveller choose? That might sound like a silly question, but promoting a business efficiently to the rising Chinese outbound travel market requires consideration of Chinese tourists’ preferences and the barriers to sale. Many businesses have already caught on to this, with places like Bicester Village introducing Mandarin guides and signs to...

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Queen's House - Royal Museums Greenwich

28

Nov 2016

Royal Museums Greenwich appoints China Travel Outbound to handle Chinese promotional campaign

Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, China Travel Outbound, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. China Travel Outbound has been tasked with driving significant growth in Chinese visitors...

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5 ways to attract more Chinese shoppers

12

Nov 2016

5 ways to attract more Chinese shoppers

Recent research showed that the Chinese make up one third of all global tax-free shopping spend, and the Chinese tourist’s average holiday spending budget is ¥16.702 (£1,900). These figures once again remind travel and tourism businesses that the Chinese constitute an extremely lucrative market for retail. And it’s also a market which is predicted to grow to 200 million by 2020. In 2014 the total...

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20

May 2016

Hard Rock Cafe appoints China Travel Outbound

We are delighted to announce that Hard Rock Cafe has appointed us to represent the brand in the Chinese travel market. We will be promoting the global franchise to Chinese tour operators, travel agents, OTAs and the Chinese travel media. Work on the account has already started. Our Chinese team attended IT&CM China (Incentives, Travel & Conventions, Meetings) last month in Shanghai with the Hard...

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Photography, John Stee

11

May 2016

Free market consultations for applicants to the Discover England Fund

  China Travel Outbound is offering FREE market consultations to destinations and tourism businesses planning to apply for financing through the recently-opened Discover England Fund.  The 3-year, £40 million fund seeks to finance initiatives which will deliver bookable product that appeals to international visitors.  To help access the Chinese outbound market, predicted to total 220 million by 2025, China Travel Outbound will give you a free bespoke consultation to aid your...

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China Travel Outbound wins prestigious business award for entrepreneurship

14

Apr 2016

China Travel Outbound wins prestigious business award for entrepreneurship

We are ecstatic to share that, last night, China Travel Outbound scooped first prize in the Entrepreneurial Spark GoDoAcceler8 Awards in Brighton, taking home a cheque for £3,000. We were recognized for the entrepreneurial attitude of our Founder, Helena Beard, and the fast growth of the business since entering the Entrepreneurial Spark scheme in August last year. In the past six months, China Travel Outbound has won...

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Top Five Challenges in Attracting Chinese Tourists to the UK

04

Mar 2016

Top Five Challenges in Attracting Chinese Tourists to the UK

The benefits of doing business with China are plentiful and the opportunities for tourism vast. You will have heard the facts and figures about China being the largest travel source market in the world and the ever-expanding affluent middle class, hell-bent on having new experiences, visiting exciting destinations and spending their holiday money on posh perfume and desirable fashion labels. However, for many tourism brands, whilst the...

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Social Media marketing in China – where to begin

01

Oct 2015

Social Media marketing in China – where to begin

Where do you start?  Well, not with Facebook, Twitter or Youtube, which are all banned in China!  But before you remove   “write Chinese social media plan” from your ‘to do’ list, you might want to pause and read on a little; social media marketing is more critical in China than in any other market in the world. Here’s why: 1. Social media is huge in...

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Establishing a sales and marketing presence in China

21

May 2015

Establishing a sales and marketing presence in China

A quick google search on the Chinese outbound traveller will produce a plethora of reports on the size and nature of this new emerging market. The reason for this explosion of interest is not surprising. According to the UN World Tourism Organisation, the Chinese are now the world’s biggest spenders on international tourism, splashing out $102 billion in 2012—a 40% increase on the previous year....

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Tailored Luxury Sales Mission to China

30

Oct 2014

Tailored Luxury Sales Mission to China

I recently joined one of my clients on a sales mission to China to visit some potential tour operator partners who specialise in tailor-made itineraries for their wealthy Chinese customer base.  My client’s product is aimed at such individuals (though not yet in China) with a taste for accommodation outside the traditional luxury 5* hotel, usually involving a minimum of 3 nights.  The attraction of...

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