social media


Top 7 apps Chinese outbound tourists use overseas – Part 2: Discovery

20

May 2019

Top 7 apps Chinese outbound tourists use overseas – Part 2: Discovery

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

Read More


Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

13

May 2019

Top 7 Apps Chinese Outbound Tourists Use Overseas – Part 1: Getting Around

Chinese tourists don’t just use their smartphone apps to plan and book trips overseas, they also rely on these applications when they arrive at their destination. 85% of Chinese millennials use their mobile phone while travelling overseas to further research the destination’s best tourism hotspots, help make their travel experience in an unfamiliar destination more comfortable and convenient, and keep in touch with family and...

Read More


Integrated Chinese trade and media campaign for London North Eastern Railway

08

Mar 2019

Integrated Chinese trade and media campaign for London North Eastern Railway

You may remember the incredibly talented KOL and illustrator, Liu Huan (pen name Queenio), from one of our articles last year about her trip to the UK. We were so impressed with her unique travel blogs which are brought to life by her vibrant illustrative style that we invited her to collaborate on a new campaign with London North Eastern Railway (LNER). The purpose of...

Read More


Two Chinese KOLs travel the UK with London North Eastern Railway

14

Nov 2018

Two Chinese KOLs travel the UK with London North Eastern Railway

On behalf of London North Eastern Railway, we welcomed two influential Chinese travel KOLs to the UK on a cross-country trip back in June 2018. One of the KOLs was Wang Yuan, the Chief Editor of one of China’s premier fashion and lifestyle apps, MOGU Street Lifestyle, which has over 160 million registered members. This social commerce app targets affluent millennials interested in fashion and...

Read More


Selecting Travel KOLs: How do we choose our bloggers?

27

Aug 2018

Selecting Travel KOLs: How do we choose our bloggers?

In our last blog, we wrote about the metrics you need to understand when selecting a travel KOL. So what’s the process when our clients come to us and suggest they would like us to organise a KOL trip? Match product with skills, audience and interests The first thing we consider is the objective of the project and the product itself. When we were looking...

Read More


Chinese KOLs – it’s not all about WeChat and Weibo

13

Aug 2018

Chinese KOLs – it’s not all about WeChat and Weibo

If you are trying to decide on the right Chinese Key Opinion Leader (KOL) or travel blogger to promote your tourism brand, you may be tempted to focus only on the number of followers they have on WeChat and Weibo, China’s most popular social media platforms. However, this is not necessarily the only, or even best metric, to consider to ensure you receive the high-quality...

Read More


A Day in the Life of Vivienne Song

05

Aug 2018

A Day in the Life of Vivienne Song

Vivienne Song is China Travel Outbound’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our China Travel Outbound team.   But what is her life in China like? Vivienne, her husband, and her two adorable cats live in...

Read More


Chinese travel KOL visits the UK

31

Jul 2018

Chinese travel KOL visits the UK

In May 2018, we were delighted to welcome the influential Chinese blogger, Liu Huan, to the UK on a media trip. Huan is an illustrator and photographer who graduated from the China Academy of Art. We worked with nine partners on Huan’s itinerary to make the trip as fulfilling as possible, including VisitBrighton, London & Partners, Historic Royal Palaces, The View from the Shard, City...

Read More


Explaining Chinese Payment Systems – What’s the fuss about?

13

Jul 2018

Explaining Chinese Payment Systems – What’s the fuss about?

Chinese mobile payment systems are more than just a modern convenience – they have a considerable impact on China’s travel and tourism industry. As we know, Chinese travellers enjoy travelling as conveniently as possible, and they dislike being overwhelmed by a destination’s cultural difference. One way a destination can demonstrate a strong “China Welcome” is by allowing visitors to purchase goods and services using popular...

Read More


Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

  UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. In early 2018, we started conversations with our contacts at National Geographic Traveller Magazine China about visiting the UK to write a 14-page feature to coincide with the forthcoming Royal Wedding.   The senior writer at Nat Geo is Mr Han, a fan...

Read More



Page 1 of 212