travel


The Curious Case of Press Releases

29

Jun 2018

The Curious Case of Press Releases

Press releases can be about anything that piques the interest of Chinese audiences, from quirky stories about a light show at Stonehenge, to the unique history of the UK’s most popular heritage sights. We have recently delivered two very different kinds of press release for English Heritage – one about the flamboyant Kari Kola light show at Stonehenge, and the other about the tiny Myrtle...

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Chinese tourists and the Great Outdoors – let’s explore

25

Jun 2018

Chinese tourists and the Great Outdoors – let’s explore

Parks and gardens? Really? Surely it’s all about landmarks and outlet malls? Well, no. As it turns out, a mulberry tree can be just as appealing as a Mulberry handbag. Venturing outdoors to the countryside, to see elegant botanical gardens and unrivalled displays of natural beauty, is becoming a very popular Chinese travel trend. It provides a change of scenery from world-famous landmarks that lure...

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Explaining Chinese Payment Systems – What’s the fuss about?

15

May 2018

Explaining Chinese Payment Systems – What’s the fuss about?

Chinese mobile payment systems are more than just a modern convenience – they have a considerable impact on China’s travel and tourism industry. As we know, Chinese travellers enjoy travelling as conveniently as possible, and they dislike being overwhelmed by a destination’s cultural difference. One way a destination can demonstrate a strong “China Welcome” is by allowing visitors to purchase goods and services using popular...

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Seven UKinbound members collaborate successfully on Chinese press trip

05

Apr 2018

Seven UKinbound members collaborate successfully on Chinese press trip

UKinbound member, China Travel Outbound, has successfully collaborated on a major Chinese press trip with six other members of the association. A team from National Geographic Traveller Magazine China visited some of the UK’s historic royal attractions for a 14-page feature about Royal Britain, which will be published to coincide with Prince Harry’s wedding. A videographer and photographer accompanied the writer as social media content...

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A Guide to Chinese students studying abroad in Europe

20

Mar 2018

A Guide to Chinese students studying abroad in Europe

Over the past few years, there has been significant growth in the number of Chinese students living and studying abroad, and this is expected to increase in the next five years. Yu Minhong, founder and CEO of the New Oriental Education and Technology Group, estimates that the number of Chinese students studying abroad is approximately 800,000 per annum. One of the most popular destinations for...

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Watch and Go – How do TV and film influence Chinese travellers?

06

Mar 2018

Watch and Go – How do TV and film influence Chinese travellers?

Image: Malin Head, Donegal, Republic of Ireland. Appeared in the latest Star Wars franchise films. Is it really a travel incentive? Travelling abroad to visit film and television locations is an often-overlooked tourism incentive. Since Chinese tourists are beginning to favour authentic travel experiences over shopping and organised group tour packages, travelling to see film and television shooting locations, often in remote areas of countries...

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A Day in the Life of Vivienne Song

06

Feb 2018

A Day in the Life of Vivienne Song

Vivienne Song is China Travel Outbound’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our China Travel Outbound team.   But what is her life in China like? Vivienne, her husband, and her two adorable cats live in...

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China’s ski industry is taking off

23

Jan 2018

China’s ski industry is taking off

The growing popularity of adventure tourism is among the factors influencing China’s recent nationwide passion for winter sports. China is due to host the Winter Olympics in Beijing in 2022, and as a result, Chinese President Xi Jinping is attempting to convert 300 million Chinese people to winter sports. The 2014/2015 winter season evidenced a 21% increase in the number of visitors to China’s ski...

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What will the EU-China Tourism Year bring?

05

Jan 2018

What will the EU-China Tourism Year bring?

An exciting opportunity for European tour operators is on our doorstep. How should we prepare for Europe’s improved collaboration with the Chinese travel market? It’s finally here, and it’s about time There has been an Australia-China year of tourism, as well as a US-China year, but finally it is the turn of Europe. Are they just gimmicks, or do they make a real difference? In...

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Are Chinese tourists the new adventurers?

30

Nov 2017

Are Chinese tourists the new adventurers?

Chinese tourists are becoming more independent In 2017, it is predicted 135 million Chinese tourists will travel abroad, making China the world’s largest outbound travel market. This has the potential to increase to an estimated 234 million Chinese overseas travellers by 2020. However, an ever-widening gap between Chinese tourists travelling abroad in groups, who are likely to be first-time overseas travellers opting for the comfort...

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