travel


First direct flight from Manchester to mainland China takes off

10

Jun 2016

First direct flight from Manchester to mainland China takes off

The first direct flights from the North to China launched today with the departure of Hainan Airlines’ inaugural Manchester to Beijing flight. Manchester becomes the only British airport outside London to have scheduled non-stop flights to China. The economic benefit to the UK is expected to be at least £250m, with 2/3 of this going directly to the Northern economy in the form of increased jobs, economic...

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Could China’s love of wine be a new source of outbound tourism?

01

Jun 2016

Could China’s love of wine be a new source of outbound tourism?

In a peculiar turn of fate, China is now the world’s biggest market for red wine, surpassing France and Italy. Wine drinking is a relatively new habit in China but the nation is already the world’s 5th largest consumer of wine overall, and Alibaba expects 100 million consumers to take part in its 1st ‘Wine Day’ later this year. The global wine industry is seduced by the size of...

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Qingming Festival (Tomb-sweeping Day) April 2-4

30

Mar 2016

Qingming Festival (Tomb-sweeping Day) April 2-4

Qingming Festival (also known as Pure Brightness Festival or Tomb-sweeping Day) is a Chinese festival which celebrates the beginning of the rising temperatures and increased rainfall synonymous with spring. The festival indicates the beginning of the season for agriculture, as the climate becomes better for ploughing and sowing seeds. However, the festival also has a symbolic affiliation with the paying of respects to the deceased,...

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Generating Results with the Chinese Travel Trade

24

Mar 2016

Generating Results with the Chinese Travel Trade

Last month, we wrote about the Top Five Challenges faced by UK tourism brands in accessing the Chinese travel market. Here, we look at the first of those challenges; Generating Results with the Chinese Travel Trade   When I talk to marketing managers on their return from events or sales missions where they have met with Chinese tour operators, they are full of optimism about the...

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The rise of the independent Chinese traveller

25

Feb 2016

The rise of the independent Chinese traveller

While group tourism still features heavily on the landscape of Chinese outbound tourism, global destinations and attractions are recently welcoming a very different type of traveller. Once synonymous with the Chinese tourist, more and more Chinese are now ditching the gruelling itineraries and service station suppers of group tours, replacing them with independent adventure. The new Chinese tourist demands unique and authentic experiences from their...

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How do the Chinese choose holiday destinations?

25

Feb 2016

How do the Chinese choose holiday destinations?

It is, by now, widely acknowledged that the shopping habits of Chinese tourists abroad have become something of a global phenomenon. China’s ever expanding middle classes have gained worldwide attention for pouring into various destinations (particularly Japan) and showering copious amounts of cash on luxury items. So much so that the Japanese word “Bakugai” (explosively shopping) was chosen as the buzzword of 2015. But does this mean that...

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20

Feb 2016

Record breaking overseas travel during this year’s Chinese Spring Festival

Spring Festival, also known as Chinese New Year, is the biggest public holiday in China, lasting from the 1st to 15th day of the first lunar month. Whilst traditionally, this holiday is spent at home with closest family, recent years have shown a dramatic shift in the observance of this festival. Of the 300 million Chinese who travelled during the holiday (most migrating from China’s super-sized...

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We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

04

Feb 2016

We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

With the Year of the Monkey around the corner, we wanted to find out how the people of Beijing would be gearing up for the festivities! We asked China Travel Outbound’s Vivienne Song, to tell us how she will be celebrating this year. Hi Vivienne! How are you going to be celebrating Chinese New Year this year? The 7 day long holiday allows us time to...

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Love is in the air…

27

Jan 2016

Love is in the air…

With Valentine’s Day coming up, couples across the world will be celebrating by jetting off to exciting destinations. But does who chooses the trip make a difference to Chinese outbound tourism? Well, according to a recent study, gender may have some influence over Chinese travel trends. The study found that 59 per cent of Chinese travellers in the first half of 2015 were women, with...

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Should the travel industry be worried about the Chinese economy?

15

Jan 2016

Should the travel industry be worried about the Chinese economy?

The Chinese economy has been all over the press recently, with the slowdown panicking some economists, who fear that the sharp fall in China’s stock prices last year could affect the global economy in 2016. However, official figures suggest that economic growth may have stabilized at about 6.5 per cent during the end of 2015 – still nowhere near the double-digit norm prior to the...

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