travel


The rise of the independent Chinese traveller

25

Feb 2016

The rise of the independent Chinese traveller

While group tourism still features heavily on the landscape of Chinese outbound tourism, global destinations and attractions are recently welcoming a very different type of traveller. Once synonymous with the Chinese tourist, more and more Chinese are now ditching the gruelling itineraries and service station suppers of group tours, replacing them with independent adventure. The new Chinese tourist demands unique and authentic experiences from their...

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How do the Chinese choose holiday destinations?

25

Feb 2016

How do the Chinese choose holiday destinations?

It is, by now, widely acknowledged that the shopping habits of Chinese tourists abroad have become something of a global phenomenon. China’s ever expanding middle classes have gained worldwide attention for pouring into various destinations (particularly Japan) and showering copious amounts of cash on luxury items. So much so that the Japanese word “Bakugai” (explosively shopping) was chosen as the buzzword of 2015. But does this mean that...

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20

Feb 2016

Record breaking overseas travel during this year’s Chinese Spring Festival

Spring Festival, also known as Chinese New Year, is the biggest public holiday in China, lasting from the 1st to 15th day of the first lunar month. Whilst traditionally, this holiday is spent at home with closest family, recent years have shown a dramatic shift in the observance of this festival. Of the 300 million Chinese who travelled during the holiday (most migrating from China’s super-sized...

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We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

04

Feb 2016

We asked our Director in Beijing, Vivienne Song about how she’ll celelebrating Chinese New Year!

With the Year of the Monkey around the corner, we wanted to find out how the people of Beijing would be gearing up for the festivities! We asked China Travel Outbound’s Vivienne Song, to tell us how she will be celebrating this year. Hi Vivienne! How are you going to be celebrating Chinese New Year this year? The 7 day long holiday allows us time to...

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Love is in the air…

27

Jan 2016

Love is in the air…

With Valentine’s Day coming up, couples across the world will be celebrating by jetting off to exciting destinations. But does who chooses the trip make a difference to Chinese outbound tourism? Well, according to a recent study, gender may have some influence over Chinese travel trends. The study found that 59 per cent of Chinese travellers in the first half of 2015 were women, with...

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Should the travel industry be worried about the Chinese economy?

15

Jan 2016

Should the travel industry be worried about the Chinese economy?

The Chinese economy has been all over the press recently, with the slowdown panicking some economists, who fear that the sharp fall in China’s stock prices last year could affect the global economy in 2016. However, official figures suggest that economic growth may have stabilized at about 6.5 per cent during the end of 2015 – still nowhere near the double-digit norm prior to the...

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2016 Trends in outbound Chinese tourism

11

Jan 2016

2016 Trends in outbound Chinese tourism

According to the China Tourism Research Institute, 2015 saw an incredible 61.90 million outbound visitors from China in just the first half of the year, that’s 12.1% more than during the same period in 2014. And, surveys conducted by travel agencies all around China predict that outbound tourism is set to rise further still in 2016, despite fears of an economic crash. In fact, it is...

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Social Media marketing in China – where to begin

01

Oct 2015

Social Media marketing in China – where to begin

Where do you start?  Well, not with Facebook, Twitter or Youtube, which are all banned in China!  But before you remove   “write Chinese social media plan” from your ‘to do’ list, you might want to pause and read on a little; social media marketing is more critical in China than in any other market in the world. Here’s why: 1. Social media is huge in...

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14

Aug 2015

Five tips for using PR to build your travel brand in China

With a population of 1.3 billion, and a land mass approximately the size of Europe, marketing your travel brand efficiently in China can be a daunting task. This is where a targeted, well executed PR strategy as part of a wider marketing plan comes to the fore. At China Travel Outbound we would love to help you devise your PR strategy, but to kick things...

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Tailored Luxury Sales Mission to China

30

Oct 2014

Tailored Luxury Sales Mission to China

I recently joined one of my clients on a sales mission to China to visit some potential tour operator partners who specialise in tailor-made itineraries for their wealthy Chinese customer base.  My client’s product is aimed at such individuals (though not yet in China) with a taste for accommodation outside the traditional luxury 5* hotel, usually involving a minimum of 3 nights.  The attraction of...

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