Helena Beard

Helena Beard

Managing Director

Helena is a senior marketer with over 15 years’ experience and a passion for delivering innovative marketing solutions to address marketing challenges. Until 2009, Helena was General Manager, Brand and Communications for Virgin Holidays. There she was responsible for a large marketing department, including PR, Advertising, Brand Management and Responsible Business.

Helena joined KBC PR & Marketing, initially as Marketing Director, before becoming Managing Director in 2012.  Two years later, Helena left KBC to focus her attention on China Travel Outbound, where she is a director and co-owner.

Helena has an MSC in Tourism Management and Marketing,  a Diploma from the Chartered Institute of Marketing and a BA Honours degree from London University.  She is also a guest blogger for travel website, TravelMole, winner of the 2016 Entrepreneurial Spark #Acceler8 Award, and finalist in the Artemis Award at the 2016 NatWest everywoman award which recognises inspirational female British entrepreneurs.

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