Helena is a senior marketer with over 15 years’ experience and a passion for delivering innovative marketing solutions to address marketing challenges. Until 2009, Helena was General Manager, Brand and Communications for Virgin Holidays. There she was responsible for a large marketing department, including PR, Advertising, Brand Management and Responsible Business.
Helena joined KBC PR & Marketing, initially as Marketing Director, before becoming Managing Director in 2012. Two years later, Helena left KBC to focus her attention on China Travel Outbound, where she is a director and co-owner.
Helena has an MSC in Tourism Management and Marketing, a Diploma from the Chartered Institute of Marketing and a BA Honours degree from London University. She is also a guest blogger for travel website, TravelMole, winner of the 2016 Entrepreneurial Spark #Acceler8 Award, and finalist in the Disrupter Award at the 2019 Everywoman in Travel award which recognises inspirational female British businesswomen.