Hard Rock Cafe appoints China Travel Outbound
We are delighted to announce that Hard Rock Cafe has appointed us to represent the brand in the Chinese travel market. We will be promoting the global franchise to Chinese tour operators, travel agents, OTAs and the Chinese travel media.
Work on the account has already started. Our Chinese team attended IT&CM China (Incentives, Travel & Conventions, Meetings) last month in Shanghai with the Hard Rock team. IT&CM is the leading international MICE event in China and includes a MICE exhibition, destination presentations, networking opportunities and business appointments. We held 24 business meetings and will be building further on these relationships in the coming months.
We look forward to many more successful shows, meetings and media campaigns with Hard Rock Cafe in the future.