Tag: China


Bon Voyage! Chinese tourists are setting sail

30

Jan 2019

Bon Voyage! Chinese tourists are setting sail

7 million Chinese tourists are estimated to be travelling abroad during the upcoming Chinese New Year, but who’s to say they will be travelling by plane? With the rapid growth of China’s FITs who seek fulfilling and authentic travel experiences, cruise trips are gradually becoming a popular way for Chinese tourists to see the big blue world. With China’s biggest holiday on the horizon, we...

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Are Chinese tourists the new adventurers?

30

Nov 2017

Are Chinese tourists the new adventurers?

Chinese tourists are becoming more independent In 2017, it is predicted 135 million Chinese tourists will travel abroad, making China the world’s largest outbound travel market. This has the potential to increase to an estimated 234 million Chinese overseas travellers by 2020. However, an ever-widening gap between Chinese tourists travelling abroad in groups, who are likely to be first-time overseas travellers opting for the comfort...

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10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

29

Oct 2017

10 reasons why Portuguese tourism brands should invest in the Chinese outbound travel market

It’s the largest outbound travel market in the world 133 million Chinese travelled overseas in 2016 – a rise of 11.5% from 2015. And it’s still growing The number of outbound Chinese tourists is forecast to hit 220 million by 2020 and spend forecast to reach $US 255 billion by 2025 – twice that of the USA. It can only get bigger Only around 6%...

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How to set up a WeChat business account for your tourism brand

28

Aug 2017

How to set up a WeChat business account for your tourism brand

For those new to the Chinese market, WeChat might seem confusing. However with many Western social media platforms being inaccessible in China, WeChat takes centre stage. If you’re asking what WeChat is, what you can do on it, how big it is, look no further. We’ve put together a little introductory guide to WeChat for you. WeChat explained WeChat is a mobile text and voice...

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Get Ready for Golden Week

14

Aug 2017

Get Ready for Golden Week

Golden Week is one of the most important holidays in the Chinese calendar, a week-long holiday that happens annually at the beginning of October. Traditionally, the Chinese flock in their droves (589 million to be precise) throughout China via train and by car, visiting domestic tourism attractions such as Beijing’s Forbidden City which sold 166 tickets per minute during last year’s festivities. However, times are...

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A Chinese mother and daughter sitting at a table, enjoying an evening meal at Bicester Hotel restaurant.

26

Jul 2017

Marketing your restaurant to Chinese tourists

In 2015, Chinese travellers spent a whopping £586 million in the UK with an average spend of £2,174 per person – that’s 3.5 times the average of the average tourist. And, according to Hotels.com, 59% of their budget goes on food and drink. Food and drink is an important consideration when selecting a holiday destination; the a top three consideration in fact. Furthermore, dining out in restaurants tops...

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Chinese media event for VisitBrighton

18

Jul 2017

Chinese media event for VisitBrighton

When we organise media events for our clients, our priority is to ensure that the events are memorable, enjoyable, informative and value for money. Instead of a presentation in a bland hotel room, we decided to take over a silversmith workshop in downtown Beijing for our latest event for our client, VisitBrighton. Our guests included journalists from digital and offline travel and lifestyle media, including sina.com,...

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A Chinese couple shopping in Guidlford High Street

06

Jul 2017

Is the rise of Chinese travel to the UK unstoppable?

It’s hardly a secret that Chinese tourists stay longer (twice as long) and spend more (3½ times more) than the average visitor to the UK. This long-staying, high-spending market is moving up every tourism provider’s priority list as the value of China’s growing outbound travel market – which already stood at 120 million in 2016 – becomes abundantly clear. Chinese tourism to the UK increased...

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5 ways to market your hotel to the Chinese

21

Jun 2017

5 ways to market your hotel to the Chinese

Now that your hotel is Chinese-friendly, what are the key steps to promote yourself to the Chinese? We look at the top 5 ways to market your hotel. Unlock the power of China’s travel trade The Chinese travel industry landscape is complicated. More than 27,000 bricks & mortar travel agents hold the key to many of the bookings by first-time overseas holidaymakers, while the two largest...

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Chinese visits to Royal Museums Greenwich up 74%

14

Jun 2017

Chinese visits to Royal Museums Greenwich up 74%

Royal Museums Greenwich (RMG) today announced results of its annual international visitor survey, which reveals a 74% increase year-on-year in Chinese visitors. The figures also show the Chinese taking a larger share of the international market, making up 8.3% of all overseas visitors to RMG in 2016/17, compared to 4.9% in 2015/16. In recognition of the opportunity presented by the growth in Chinese inbound visitors...

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