Tag: Chinese


Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

27

Jun 2019

Martinhal collaborates with Tribe Organic for ‘Children’s day’ event

‘Children’s Day’ is an annual holiday in China, as well as many other countries, celebrated on June 1st. While there are no specific traditions to be followed regarding the holiday, it is typically accepted as being a day for parents to spend time with their children and reflect on the impact they have on their lives; it is a day for ‘family time’. Many companies...

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Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

06

Oct 2017

Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and...

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Chinese-speaking Tourism Marketing Internship

14

Aug 2017

Chinese-speaking Tourism Marketing Internship

招贤纳士:旅游业公关公司招聘中文兼职实习生 工作地点:布赖顿市 China Travel Outbound is a PR, sales and marketing agency with offices in Brighton and Beijing. We help tourist attractions, destinations, hotels and restaurants promote themselves to the huge market of Chinese tourists who are now choosing to holiday in the UK, Europe and America. We’re looking for a fluent Mandarin speaker to intern with us! You will receive valuable experience in working...

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A Chinese mother and daughter sitting at a table, enjoying an evening meal at Bicester Hotel restaurant.

26

Jul 2017

Marketing your restaurant to Chinese tourists

In 2015, Chinese travellers spent a whopping £586 million in the UK with an average spend of £2,174 per person – that’s 3.5 times the average of the average tourist. And, according to Hotels.com, 59% of their budget goes on food and drink. Food and drink is an important consideration when selecting a holiday destination; the a top three consideration in fact. Furthermore, dining out in restaurants tops...

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5 ways to market your hotel to the Chinese

21

Jun 2017

5 ways to market your hotel to the Chinese

Now that your hotel is Chinese-friendly, what are the key steps to promote yourself to the Chinese? We look at the top 5 ways to market your hotel. Unlock the power of China’s travel trade The Chinese travel industry landscape is complicated. More than 27,000 bricks & mortar travel agents hold the key to many of the bookings by first-time overseas holidaymakers, while the two largest...

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Chinese visits to Royal Museums Greenwich up 74%

14

Jun 2017

Chinese visits to Royal Museums Greenwich up 74%

Royal Museums Greenwich (RMG) today announced results of its annual international visitor survey, which reveals a 74% increase year-on-year in Chinese visitors. The figures also show the Chinese taking a larger share of the international market, making up 8.3% of all overseas visitors to RMG in 2016/17, compared to 4.9% in 2015/16. In recognition of the opportunity presented by the growth in Chinese inbound visitors...

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A short guide to Chinese KOLs

05

May 2017

A short guide to Chinese KOLs

The rise of the Chinese KOL has been widely documented, but in order to understand how you might use them as part of your marketing tool kit, you should first understand who they are, what they do, how they work, and their potential and pitfalls. We’ve put together a short guide to help and ask whether they are still worth considering or have had their day. What is a...

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How to attract Chinese tourists to your destination

28

Apr 2017

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in appealing to the Chinese is small. That means there’s a...

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Inaugural Chinese Student Society VIP Fam Trip to Brighton

29

Mar 2017

Inaugural Chinese Student Society VIP Fam Trip to Brighton

There are around 130,000 students from mainland China and Hong Kong studying in the UK, making the UK one of the most popular countries in the world for overseas study. During their degrees, students explore beyond their university towns and share their experiences with their fellow students, and their friends and family back in China, primarily using social media. We were keen to find a...

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China’s ageing population: a new market for tourism?

08

Mar 2017

China’s ageing population: a new market for tourism?

1.373 billion. China’s current population – one that is now deemed as ageing. A country that used to have a 43 year average life expectancy now has a 74.7 year average. China clearly must be doing something right, especially with about 30% of the population being over the age of 50. This figure speaks volumes about China’s continuing improvement in a number of areas. First...

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