Tag: KOLs


Bon Voyage! Chinese tourists are setting sail

30

Jan 2019

Bon Voyage! Chinese tourists are setting sail

7 million Chinese tourists are estimated to be travelling abroad during the upcoming Chinese New Year, but who’s to say they will be travelling by plane? With the rapid growth of China’s FITs who seek fulfilling and authentic travel experiences, cruise trips are gradually becoming a popular way for Chinese tourists to see the big blue world. With China’s biggest holiday on the horizon, we...

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A short guide to Chinese KOLs

05

May 2017

A short guide to Chinese KOLs

The rise of the Chinese KOL has been widely documented, but in order to understand how you might use them as part of your marketing tool kit, you should first understand who they are, what they do, how they work, and their potential and pitfalls. We’ve put together a short guide to help and ask whether they are still worth considering or have had their day. What is a...

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How to reach Chinese millennials? Get online.

07

Feb 2017

How to reach Chinese millennials? Get online.

In last week’s blog, we looked at the habits and demographics of 300 million Chinese millennials. Here, we look more closely at what travel and tourism brands can do to reach them. It has been said that Chinese millennials “don’t go online, they live online”. Unsurprisingly, this tech-savvy cohort researches travel online, and likes reams of information about destinations, including experiences and where to eat/drink/shop. They...

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5 ways to attract more Chinese shoppers

12

Nov 2016

5 ways to attract more Chinese shoppers

Recent research showed that the Chinese make up one third of all global tax-free shopping spend, and the Chinese tourist’s average holiday spending budget is ¥16.702 (£1,900). These figures once again remind travel and tourism businesses that the Chinese constitute an extremely lucrative market for retail. And it’s also a market which is predicted to grow to 200 million by 2020. In 2014 the total...

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14

Aug 2015

Five tips for using PR to build your travel brand in China

With a population of 1.3 billion, and a land mass approximately the size of Europe, marketing your travel brand efficiently in China can be a daunting task. This is where a targeted, well executed PR strategy as part of a wider marketing plan comes to the fore. At China Travel Outbound we would love to help you devise your PR strategy, but to kick things...

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